• Blog
• Articles
• Books
• Training
• Consulting

Innovation

• CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers

  Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing

  by Patricia Seybold

  Cohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
  Mar. 20, 2008

  All Members

  

• Customer Innovation Guide: Core Competency 4

  Mastering the Fourth Core Competency: Opening Up Product Development

  by Patricia Seybold

  How far along are you in the Open Development Continuum? Do you empower, encourage, and reward customers for extending your products, coming up with new products, and sharing their solutions with others? See how you’re doing in this self-assessment guide.
  Aug. 30, 2007

  All Members

  

• Customer Innovation Guide: Core Competency 3

  Mastering the Third Core Competency: Customer Co-Design

  by Patricia Seybold

  Co-designing your company’s future with your customers is imperative to ensuring continuing innovation. See how far along your company is in taking advantage of customer co-design in this self-assessment guide.
  Jul. 12, 2007

  All Members

  

• Using Business Process Management to Streamline Litigation Discovery

  Supporting Collaborative Litigation Discovery with Exterro Fusion at Fredrikson and Byron, P.A. - An Interview with Chad Papenfuss, Litigation Support Administrator

  by Ronni Marshak

  In response to clients’ demands that they pay for professional services, not administrivia, the law firm of Fredrikson and Byron, P.A. streamlines the discovery process using Exterro Fusion.
  May. 24, 2007

  Strategies

  

• Outside In

  What’s Beyond Web 2.0 and Enterprise 2.0? Biz 3.0!

  by Patricia Seybold

  Tim O’Reilly got the world thinking in new ways about the Internet with his principles of Web 2.0. Expanding from these principles, we can define the next generation of business, or Biz 3.0.
  Apr. 19, 2007

  All Members

  

• Customer Innovation Guide: Core Competency 2

  Mastering the Second Core Competency: Effective Community Building

  by Patricia Seybold

  Customer communities are a bountiful source of innovative ideas and an excellent opportunity to create lasting relationships with your most loyal customers. But you have to do more than just set up a community and say “go.”
  Apr. 12, 2007

  All Members

  

• Publishing 2.0/Libraries 2.0: Students are Shaping the Future of Academic Publishing

  How Graduate Students Want to Interact with Information

  by Patricia Seybold

  How do professionals and students consume information in the Web 2.0 era? Three graduate students provide great insights into how digital information should be presented, organized, consumed and shared among professionals.
  Mar. 29, 2007

  All Members

  

• Customer Innovation Guide: Core Competency 1

  Mastering the First Core Competency: Incorporating Story-Telling into Your Organization's DNA

  by Patricia Seybold

  Innovation spreads by word of mouth. It’s the stories that everyone remembers. We recommend formalizing a managed process for capturing and sharing customer-related stories.
  Mar. 28, 2007

  All Members

  

• Digital Natives in the Classroom Are Propelling Us to School 2.0

  A Few of David Warlick’s Thoughts on How Kids and Web 2.0 Are Reshaping Education and Publishing

  by Patricia Seybold

  You’ve heard of “Web 2.0.” Now we have School 2.0. What can we learn about the future of education and educational publishing from long-time tech-educator, David Warlick?
  Mar. 21, 2007

  All Members

  

• Customer Co-Design in Rural Uganda

  How URDT Empowers Grass Roots Creativity

  by Patricia Seybold

  See how the URDT worked with Ugandan villagers to tackle issues of rural development. The approach they took is one that can be applicable for your organization as it works with customers to create innovative solutions.
  Mar. 8, 2007

  All Members

  

• Customer Innovation Guide: Taking the Fifth Step

  Open Up Your Products and Engage Customers in Peer Production

  by Patricia Seybold

  A key to innovation is to assume that customers will want to roll up their sleeves and customize your products and services to meet their needs. Make it easy for them to do so. Provide customization and configuration tools.
  Jan. 18, 2007

  All Members

  

• A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation

  Five Initiatives to Support Customer Innovation

  by Patricia Seybold

  To make rapid progress in enabling and empowering your customers to lead you toward new innovations, you need to coordinate your business strategy and your IT efforts.
  Jan. 11, 2007

  Strategies

  

• Customer Innovation Guide: Taking the Fourth Step

  Empower Customers to Strut Their Stuff

  by Patricia Seybold

  This guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff.
  Dec. 21, 2006

  All Members

  

• Customer Innovation Guide: Taking the Third Step

  Nurturing Customer Communities: The Key Third Step to Outside Innovation

  by Patricia Seybold

  Customer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be.
  Nov. 22, 2006

  All Members

  

• Building Interactive Feedback into Your Products and Surrounding Services

  How Koko Fitness Enables Four Kinds of Interactive Feedback

  by Patricia Seybold

  How could your company benefit from building data gathering and interactive feedback into the products and services you offer? Learn how from Koko Fitness.
  Nov. 16, 2006

  All Members

  

• Customer Innovation Guide: Taking the Second Step

  Provide Customers with Tools to Use to Reach Their Outcomes

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers.
  Nov. 9, 2006

  All Members

  

• Outside Innovation (hardcover)

  How Your Customers Will Co-Design Your Company's Future

  by Patricia Seybold

  Outside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success.
  Oct. 30, 2006

  Strategies

  

• OnStar

  Providing a Decade of Personalized Service for Safety and Convenience

  by Ronni Marshak

  OnStar, a leader in offering a personalized customer experience with its in-car safety and navigation systems, continues to enhance its offerings.
  Oct. 19, 2006

  All Members

  

• Customer Innovation Guide: Identify and Study Lead Customers

  Have You Taken the First Step towards Customer-Led Innovation?

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers.
  Oct. 19, 2006

  All Members

  

• Customer Innovation Guide: Five Roles Your Customers Should Be Playing

  How Engaged Are Your Customers in Shaping the Future of Your Business?

  by Patricia Seybold

  This guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization.
  Oct. 11, 2006

  All Members