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African Rural University's Innovative Customer Ecosystem by Patricia Seybold in InnovationAfrican Rural University is the first All Women's University in East Africa. Launched in 2006, its mission is to educate and empower Rural Transformation Specialists--women who work in rural communities to help the families in these economically-poor areas create better lives for themselves and for their communities. What makes this ...
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What's a Customer Ecosystem? by Ronni Marshak in InnovationPatricia Seybold coined the term "Customer Ecosystem" in 2008. She defines it this way: "A customer ecosystem occurs when an entire network of individuals and organizations are intentionally (or serendipitously) aligned to help customers achieve their desired outcomes as easily as possible." These customers may be consumers, patients, students, or ...
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Who Invented Customer Scenario Mapping? by Patricia Seybold in Customer ExperiencePatricia Seybold and Ronni Marshak were the co-inventors of Customer Scenario Mapping. This method was co-designed with our customers in 1995 and has evolved since then. Unlike Customer Experience Mapping or Customer Journey Mapping, Customer Scenario Mapping has FOUR major distinctive features: 1) It is not the Current Experience that ...
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Looking for Customer Innovation in 2023 by Patricia Seybold in InnovationWhich companies really practice customer innovation these days? Very few. New businesses and industries typically emerge based on an accurate perception of an unfilled customer need, or a great new transformative invention. The customer engagement part usually happens LATER during product testing and market research, marketing focus groups, and sales ...
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Why is CX so Hard in Health Care? by Patricia Seybold in Customer ExperienceIn the health care field, we call it "Patient Experience" and we measure patients' health outcomes as well as wait times, costs, delays, and mis-diagnoses and/or inability to diagnose and heal conditions promptly that should be treatable. In the United States, there are too many parties involved in the health ...
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Customer Journey Mapping--Seybold Style by Patricia Seybold in Customer ExperienceWe’ve been running Customer Journey Mapping/Customer Experience Mapping workshops for almost 30 years! There is nobody with more experience doing this work today. We call them Customer Scenario Maps. They depict your customers’ ideal experiences for getting things done. They are role-based. They are context-based. In order to create ...
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Customer Experience Mapping with Patients by Patricia Seybold in Customer ExperienceThree years ago, we led a very successful patient-centric co-design session for a small health center in rural, coastal Maine. The issue: this region is a hotbed of tick-borne diseases. There are many people who suffer from chronic lyme along with co-infections from the other tick-borne diseases. These are hard ...
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Amazon+Whole Foods: Customer Win or Disaster? by Patricia Seybold in Customer ExperienceMy initial reaction to Amazon's planned acquisition of Whole Foods grocery store chain was "of course." Amazon wants to be a player in our everyday lives. What better way to cement our reliance on Amazon.com for everything we need than to hook up with the top of the line grocery ...
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L.L. Bean: Maintaining Trust in Turbulent Times by Patricia Seybold in MarketingConsumer trust in government institutions is at an all time low in the U.S.. Consumer concern over the economy and the environment remain heightened. As major cultural, political, and economic transitions are afoot on the national and global stage, many people are turning inward: focusing on their local communities, their ...
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Trump's Tweets: Cyber-Bullying or Citizen-Direct Dialogue? by Patricia Seybold in Social MediaPresident-Elect Donald Trump's Tweets were interesting during his candidacy, but now that he is President-Elect, they have taken on new meaning. Now Trump is setting national policy with his tweets and nobody knows what to do about it. This will be the first US President who uses Twitter as his ...
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GoFundMe Invests in Amazing Customer Service by Patricia Seybold in Customer ServiceHow refreshing! I finally found an organization that does online customer service right. GoFundMe promises to reply to customer service emails within 5 minutes. And, they deliver! To be sure, the company starts by walking you through the usual customer service process: Search for a solution to your problem in ...
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How Google Erased Anonymous Tracking & Nobody Noticed by Patricia Seybold in Customer ExperienceI have long been a fan of anonymous tracking versus personalized tracking. As long as my Internet activities are aggregated with those of others and kept anonymous, I don't really mind the information about where I go and what I look at being used to improve my experience by presenting ...
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How Do Customers Feel about Corporate Tax Dodging? by Patricia Seybold in MarketingApple Computer has been accused by the European Union of dodging $14.5 billion in taxes the EU claimes are owed to Ireland. The way this news has been handled by the media is quite damaging to Apple's brand. Apple is not alone in excelling in dodging corporate income taxes in ...
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Eric Topol: Patients Should Own & Control their Medical Data by Patricia Seybold in InnovationI like the thoughtfulness of this article, recently published in Nature: Stop the Privatization of Health Data, by John Wilbanks and Eric Topol. I have culled a few highlights to give you a flavor: Selected Excerpts below: "Until now, obtaining health data has generally depended on highly skilled professionals who ...
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Precision Medicine: IBM Watson Partners with VA on Cancer by Patricia Seybold in InnovationOn June 29th, at Vice President Biden’s National Cancer Moonshot Summit, the U.S. Veterans Administration and IBM Watson Health announced a public-private partnership to help doctors expand and scale access to precision medicine over the next two years for 10,000 American Veterans with cancer. Here's the write up from the ...
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Precision Medicine: Formation & Evolution of US Genomic Data Commons by Patricia Seybold in InnovationAs a follow up to our coverage of Precision Medicine--the ultimate application of personalized services--there's progress to report on the ability for more clinicians and patients to benefit from targeted analysis, diagnosis and treatment of cancer by accessing a shared database of Cancer Genomes. This is part of Obama's Precision ...
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Can Vets Help US Citizens Get Gun Control Enacted? by Patricia Seybold in OtherIn the aftermath of the Orlando Mass Shooting, there are the usual feeble attempts to strengthen legislation to control the sale of assault weapons in the U.S. Why can't the people in this country make it clear that we are devastated by the rampant gun violence: mass shootings, school shootings, ...
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Linked In + Microsoft: The End of Office Productivity by Patricia Seybold in Social MediaMy heart sank when I read that Linked In and Microsoft would be merging. "Another tool I'll no longer use," was my initial reaction. Why? Because of the big brother factor. For some non-logical reason, I am OK with LinkedIn "knowing" whom I know, but not OK with Microsoft doing ...
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Why Engage Community Members in the Design of a University Library? by Patricia Seybold in InnovationI grew up in a college town. Swarthmore College worked hard to maintain good relations with the people who lived and worked in Swarthmore, PA. But nobody from the College conferred with local residents about the design of on campus buildings. I imagine the architects involved in the design of ...
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How Seniors are Designing Social Support Networks by Patricia Seybold in Customer CultureWhat's the best way to support your aging parents' desire for independence and your desire for their health and safety? This is a top-of-mind critical concern for many people around the world. What's heartening to me are the number of customer-driven initiatives that have sprung up all over the globe. ...
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