Articles

  • Omniture Recommendations

    Integration with Powerful Omniture Marketing Suite

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    If you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel.
    Apr. 1, 2010
    Technologies
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  • The Not So Friendly Route to Flying the Skies

    Lessons Learned from Customers’ Moments of Truth in Multi-Leg Travel Planning

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    There are lessons to be learned from the complex customer scenario of planning a multi-leg trip. These lessons can help you make complex transactions less daunting for customers.
    Apr. 1, 2010
    Strategies
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  • Demandware eCommerce Platform Winter '10

    Metrics-Driven Merchandising and a Comprehensive Sample Store Strengthen an Attractive SaaS Ecommerce Platform

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    This in-depth evaluation of Demandware eCommerce, with its hosted multi-tenant deployment, reveals very good merchandising, and analytic functionality, but not-so-good assisted-service.
    Mar. 25, 2010
    Technologies
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  • Moving along the Time-(Team) Space Continuum

    Collaboration Is Both Real-Time and Persistent, and Often Unanticipated

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    A PSG Classic: collaboration isn’t about real-time vs. persistence, nor is it about the software tools you use. It is about getting your work done in the context of the overall project. It’s about achieving the outcomes of scenarios.
    Mar. 18, 2010
    All Members
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  • Customer Service Company and Product Update 4Q2009

    A Very Good 4Q2009 for Knowledge Management-Based Customer Service

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    This report details the 4Q2009 customer growth, financial performance, product activity, and company activity of the 10 leading KM-based customer service suppliers.
    Mar. 11, 2010
    Technologies
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  • Unisfair Helps Enterprises Increase Lead Generation Activities

    Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules

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    Unisfair offers an always-on, multi-venue, virtual environment that mimics the feel and navigation of trade shows. Your customers self-select what they are interested in, and, because their online activities are tracked, your company gets better leads.
    Mar. 10, 2010
    Strategies
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  • AIP UniPHY: Creating a Professional Social Network

    How the American Institute of Physics Is Creating Value Add for Its Members

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    How do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored.
    Mar. 4, 2010
    Strategies
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  • What Happened in the Music Industry Will Happen To You

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    By 2000, the music industry was under siege by renegade customers. Here’s how new businesses and new business models emerged in response to customers' behaviors.
    Mar. 1, 2010
    All Members
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  • 2009 Ecommerce Product and Supplier Update

    A Very Good Year in Ecommerce

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    Get the details about customer growth, product activity, and company performance for the six leading ecommerce platform suppliers in 2009.
    Feb. 25, 2010
    Technologies
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  • Provide a 360-Degree View of Each Customer's Context

    Making Complete Customer Information Available to Customers as They Address Their Scenarios

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    Organizations that allow customers to access, update, organize, and enhance all the information you have about them are primed to keep customers happy long term.
    Feb. 25, 2010
    Strategies
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  • Venda Enterprise

    Excellent Merchandising and Customer Service with SaaS Deployment for Retailers

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    Our in-depth evaluation of Venda Enterprise, the ecommerce platform from privately-held and NY, NY-based Venda, Inc. designed for rapid, SaaS deployment by merchandisers and used by 140 retailers in North America and Europe.
    Feb. 11, 2010
    Technologies
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  • Streamline Customers' Critical Scenarios

    The Key to Making It Enjoyable for Customers to Get Things Done

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    A customer’s goal isn’t to spend money with you. He wants to get his stuff done! By figuring out his scenarios, you help him be successful and win his loyalty in the process.
    Feb. 11, 2010
    Strategies
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  • RichRelevance Recommendations

    Dynamic, Automated Optimization of 40 Recommendation Strategies

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    If you are in retail ecommerce, RichRelevance’s RichRecs should be on your short list. RichRecs automatically selects the best of its 40 recommendation strategies to meet the merchant’s stated goals.
    Feb. 4, 2010
    All Members
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  • Five Steps to Success in Designing a Customer-Centric Business

    Chapter 1 – Customers.com 2.0

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    A 5-step prescription for customer-centric executives to design new businesses or re-focus existing organizations and win customers for life.
    Feb. 4, 2010
    Strategies
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  • Building a Customer-Centric Company: Lessons Learned

    Advice to Customer Experience Executives from Aisling Hassell

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    Tips from the trenches on how to succeed as a Customer Experience executive.
    Jan. 21, 2010
    All Members
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  • Elastic Path Commerce 6.2

    Robust Ecommerce Framework Based on Open Source Components

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    This is our in-depth evaluation of Elastic Path Commerce offering, Elastic Path Commerce, an open source-based platform geared for heavy customization and deep integration.
    Jan. 14, 2010
    Technologies
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  • Recommendation Evaluation Framework, Version 1

    Evaluating Recommendation Engines, Platforms or Services

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    Recommendations are hot, solving problems from order size to search to personalization. We identify the key criteria for selecting a recommendation solution.
    Jan. 7, 2010
    All Members
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  • How Custom Product Design Can Spawn Customer-Centric Ecosystems

    How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

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    Three companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products.
    Jan. 7, 2010
    Strategies
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  • Salesforce.com: KM-Based Customer Service in Service Cloud 2

    Salesforce.com’s First Release of Capabilities to Support KM-Based Customer Service

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    Support for KM-based customer service in Salesforce.com applications is provided by capabilities in Service Cloud 2, Customer Portal, and Salesforce Knowledge. These are new capabilities delivered with the Winter ’10 release in November 2009.
    Dec. 23, 2009
    Technologies
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  • Customer Service Company and Product Update 3Q2009

    A Good 3Q2009 for Knowledge Management-Based Customer Service

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    3Q2009 was a good quarter for KM-based customer service. Customer growth improved and good financial performance resulted. Product activity was very high. KM-based customer service is positioned for a very good 4Q2009 and a strong 2010.
    Dec. 10, 2009
    Technologies
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