Articles
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Omniture Recommendations
Integration with Powerful Omniture Marketing Suite
by Susan AldrichIf you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel. -
The Not So Friendly Route to Flying the Skies
Lessons Learned from Customers’ Moments of Truth in Multi-Leg Travel Planning
by Ronni MarshakThere are lessons to be learned from the complex customer scenario of planning a multi-leg trip. These lessons can help you make complex transactions less daunting for customers. -
Demandware eCommerce Platform Winter '10
Metrics-Driven Merchandising and a Comprehensive Sample Store Strengthen an Attractive SaaS Ecommerce Platform
by Mitchell KramerThis in-depth evaluation of Demandware eCommerce, with its hosted multi-tenant deployment, reveals very good merchandising, and analytic functionality, but not-so-good assisted-service. -
Moving along the Time-(Team) Space Continuum
Collaboration Is Both Real-Time and Persistent, and Often Unanticipated
by Ronni MarshakA PSG Classic: collaboration isn’t about real-time vs. persistence, nor is it about the software tools you use. It is about getting your work done in the context of the overall project. It’s about achieving the outcomes of scenarios. -
Customer Service Company and Product Update 4Q2009
A Very Good 4Q2009 for Knowledge Management-Based Customer Service
by Mitchell KramerThis report details the 4Q2009 customer growth, financial performance, product activity, and company activity of the 10 leading KM-based customer service suppliers. -
Unisfair Helps Enterprises Increase Lead Generation Activities
Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules
by Ronni MarshakUnisfair offers an always-on, multi-venue, virtual environment that mimics the feel and navigation of trade shows. Your customers self-select what they are interested in, and, because their online activities are tracked, your company gets better leads. -
AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics Is Creating Value Add for Its Members
by Patricia SeyboldHow do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored. -
What Happened in the Music Industry Will Happen To You
by Patricia SeyboldBy 2000, the music industry was under siege by renegade customers. Here’s how new businesses and new business models emerged in response to customers' behaviors. -
2009 Ecommerce Product and Supplier Update
A Very Good Year in Ecommerce
by Mitchell KramerGet the details about customer growth, product activity, and company performance for the six leading ecommerce platform suppliers in 2009. -
Provide a 360-Degree View of Each Customer's Context
Making Complete Customer Information Available to Customers as They Address Their Scenarios
by Ronni MarshakOrganizations that allow customers to access, update, organize, and enhance all the information you have about them are primed to keep customers happy long term. -
Venda Enterprise
Excellent Merchandising and Customer Service with SaaS Deployment for Retailers
by Mitchell KramerOur in-depth evaluation of Venda Enterprise, the ecommerce platform from privately-held and NY, NY-based Venda, Inc. designed for rapid, SaaS deployment by merchandisers and used by 140 retailers in North America and Europe. -
Streamline Customers' Critical Scenarios
The Key to Making It Enjoyable for Customers to Get Things Done
by Ronni MarshakA customer’s goal isn’t to spend money with you. He wants to get his stuff done! By figuring out his scenarios, you help him be successful and win his loyalty in the process. -
RichRelevance Recommendations
Dynamic, Automated Optimization of 40 Recommendation Strategies
by Susan AldrichIf you are in retail ecommerce, RichRelevance’s RichRecs should be on your short list. RichRecs automatically selects the best of its 40 recommendation strategies to meet the merchant’s stated goals. -
Five Steps to Success in Designing a Customer-Centric Business
Chapter 1 – Customers.com 2.0
by Patricia SeyboldA 5-step prescription for customer-centric executives to design new businesses or re-focus existing organizations and win customers for life. -
Building a Customer-Centric Company: Lessons Learned
Advice to Customer Experience Executives from Aisling Hassell
by Aisling HassellTips from the trenches on how to succeed as a Customer Experience executive. -
Elastic Path Commerce 6.2
Robust Ecommerce Framework Based on Open Source Components
by Mitchell KramerThis is our in-depth evaluation of Elastic Path Commerce offering, Elastic Path Commerce, an open source-based platform geared for heavy customization and deep integration. -
Recommendation Evaluation Framework, Version 1
Evaluating Recommendation Engines, Platforms or Services
by Susan AldrichRecommendations are hot, solving problems from order size to search to personalization. We identify the key criteria for selecting a recommendation solution. -
How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems
by Patricia SeyboldThree companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products. -
Salesforce.com: KM-Based Customer Service in Service Cloud 2
Salesforce.com’s First Release of Capabilities to Support KM-Based Customer Service
by Mitchell KramerSupport for KM-based customer service in Salesforce.com applications is provided by capabilities in Service Cloud 2, Customer Portal, and Salesforce Knowledge. These are new capabilities delivered with the Winter ’10 release in November 2009. -
Customer Service Company and Product Update 3Q2009
A Good 3Q2009 for Knowledge Management-Based Customer Service
by Mitchell Kramer3Q2009 was a good quarter for KM-based customer service. Customer growth improved and good financial performance resulted. Product activity was very high. KM-based customer service is positioned for a very good 4Q2009 and a strong 2010.
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