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Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 2)
Anticipating the "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldIn many customer scenarios, there are common moments of truth that emerge despite differences in the customers' businesses. This report looks at those moments of truth that surface consistently in B2B select & buy scenarios. -
Self-Service and Support Search Solution Evaluation Framework
Criteria for Selecting Search, Navigation, and Discovery Solutions for Customer and/or Partner Self-Service and Support
by Susan AldrichTo help you choose the right self-service and support search solution and avoid a costly mistake, we’ve developed the Self-Service and Support Search Solutions Evaluation Framework. -
The Vcommerce Adaptive Commerce Platform
Outsourcing the Business Functions for Multi-Channel Retailing
by Geoffrey BockVcommerce is introducing its Adaptive Commerce Platform, designed for mid-market brick-and-mortar retailers who want to develop a multi-channel presence on an outsourced, pay-as-you-go basis. -
Orchestrating Content-Enabled Applications for Customer Connections
Why Workflow and Business Process Management Are Going to Converge and What You Should Do about It
by Geoffrey BockWorkflow and business process management capabilities, we believe, are converging to create a new kind of application environment—which we can best term content-enabled applications. -
Trends in the Online Meeting Space
Leading to Real Choices for Customers
by David MarshakOnline meeting trends are toward more flexible choices for customers. -
Data Mining at Work
Predicting and Preventing Terrorism
by Mitchell KramerData mining is a powerful and proven analytic technology. This report discusses how it can be used to predict and prevent terrorism and urges its use for that purpose. -
Cross-Channel Content Management
What It Takes to Deliver the Right Information to Customers, at the Right Time, and in the Most Convenient Way
by Mark WalterThis report explains why requirements for cross-channel content management are changing and analyzes the impact on the evolution of content-management systems. -
Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 1)
Unpacking "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldBefore you begin a Customer Scenario® Mapping exercise, you should capture the context of the scenario. -
How AssetLink Manages Digital Assets for Delivering Total Customer Experiences
Synchronizing Content and Business Processes for Cross-Channel Marketing Initiatives
by Geoffrey BockAssetLink focuses on marketing operations management. The company integrates its digital asset management capabilities with a workflow engine to support cross-channel marketing activities. -
Customer Data Mining
You Can't Afford Not to Be Mining Your Customer Data
by Mitchell KramerIn customer data mining, the data from which patterns or models are discovered or extracted represent the business that you do with your customers, as well as information about them and the relationships that they have with you. -
Evaluating Product Search Solutions
Summarizing the Evaluation Framework, the Seven Solutions, and the Comparisons
by Susan AldrichThis report is the final chapter in our current product search solution research. In it, we assess our evaluation approach and show you where to focus your own evaluation efforts. -
Macromedia Breeze Live
Raising the Bar with Customized, Persistent, Real-Time Meetings
by David MarshakMacromedia Breeze Live introduces new dimensions to the online meeting experience. -
Payment Strategies
Customer Experience Insights Gleaned from Watching the U.S. Banking Industry
by Patricia SeyboldBank of America has developed a good governance model to tackle a difficult strategic problem that crosses organizational boundaries and product line boundaries. Here's a brief look at how BofA has organized to develop an integrated payments strategy. -
Microsoft Systems Management Server 2003
Microsoft's Configuration Management Solution for Windows and Beyond
by Robert Eugene SheltonThis report evaluates Microsoft Systems Management Server configuration management solution against the PSGroup product evaluation framework for configuration management products. -
Oracle Customer Intelligence
Helping Executives and Managers Understand Customer Relationships
by Mitchell KramerThis report evaluates the Customer Intelligence product modules of Oracle E-Business Intelligence against our evaluation framework for customer relationship analytic applications. -
Product Search Solution Feature Comparison Matrix
Comparing Seven Product Search Solutions against Our Evaluation Framework
by Susan AldrichIn this report, we summarize our framework-based evaluations of seven product search solutions in the form of a matrix. -
3M Integrated Packaging Tool
Managing the Custom Content for Labeling Manufactured Goods
by Geoffrey BockThe 3M Integrated Packing Tool is designed to ensure that manufacturers can produce the right product information for the right product packages in a timely and cost-effective manner. -
MicroStrategy Customer Analysis
A Starter Kit for Building Flexible Analytic Applications
by Mitchell KramerThis report evaluates the Customer Analysis module of the MicroStrategy BI Developer Kit against our evaluation framework for customer relationship analytic applications. -
PSGroup Bull's-Eye: Product Search Solutions: Best Overall Product Search Capabilities
Which Providers Offer the Best Overall Product Search Capabilities? Featuring EasyAsk, Endeca, IBM, iPhrase, Microsoft, Oracle, and Verity
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye against our product search evaluation framework? -
Convoq ASAP
Bringing Online Meeting Convocation to a New Level
by David MarshakSee how Convoq ASAP rates against our online meeting evaluation framework.
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