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Designing a Customer-In CMR Environment
Start by Making it Easy for Customers to Manage their Relationships with Your Firm; Then Worry about Managing Your Relationships with Them
by Patricia SeyboldWe have a unique opportunity to rethink our own information systems from scratch, we start from the outside in: with customer self-service, customer profile management, and customer transaction management. -
From Scenarios to Solutions: Use Case Techniques Applied, Part 2
Transforming Customer Scenarios to Use Cases
by Robert Eugene SheltonThis report works through the second part of a case study of translating Customer Scenarios to Use Cases, focusing on getting the list of Use Cases right. -
Instant Messaging @ Work
Key Policies and Practices for Leveraging IM in Business
by David MarshakIn this report, we discuss the key policies and practices businesses need to address in order to leverage instant messaging effectively. -
On Dynamic Workplaces, Successful Portals, and Enterprise Instant Messaging
Predictions for 2004
by David MarshakIn 2004, key technologies to watch are portals, dynamic workplaces, and Instant Messaging. -
Unica Affinium 6
How Unica’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Affinium 6 from Unica Corporation against our evaluation framework for campaign management. -
When Visualization Matters
How New Tools from Antarctica, Groxis, and Macromedia Will Change Interactive Content Displays
by Geoffrey BockWe believe that visualizing content is going to be one of the hottest developments in the enterprise content management marketplace in 2004. -
CRM in 2004
Our Predictions for the Year Ahead
by Mitchell KramerThis report presents our prediction for CRM in 2004. We think that CRM will be a growth area. -
Who Needs a Premium Product Search Engine?
When Basic Search Will Satisfy Findability, and When You Need a Premium Search Engine
by Susan AldrichWe offer a quick self assessment for marketing executives to determine whether a premium product search engine will boost findability. -
Capturing Customer Requirements for Content Management
Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities
by Patricia SeyboldWhat’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an -
From Scenarios to Solutions: Use Case Techniques Applied, Part 1
Transforming Customer Scenarios to Use Cases
by Robert Eugene SheltonThis report works through an example of translating Customer Scenarios into Use Case models and provides guidelines for successful identification of the Use Case model system boundary, actors and Use Cases. -
Vignette Beefs Up Collaboration
Intraspect Acquisition Provides Project Workspaces
by David MarshakVignette has introduced three products, based on its recent acquisition of Intraspect, that enable users to create collaborative workspaces. -
Customer Data Warehouses
Closing the Loop on Customer-Centricity
by Mitchell KramerA customer data warehouse is a data warehouse designed to support the customer-centric analysis of your business. This report discusses what data they contain and how they’re used. -
Delivering Content in Context at National Semiconductor
Organizing and Visualizing Content for Reference Hardware Designs
by Geoffrey BockNational Semiconductor is in the midst of deploying a set of System Solutions, reference hardware designs that describe how to incorporate various analog devices to engineer different electronic products. -
Search Engine Marketing and Optimization Wisdom V.2003
Nobody Actually Knows What Works, but Here Are Likely Steps to Search Engine Success
by Susan AldrichIf you missed December’s Search Engine Strategies Conference in Chicago, here’s the recap on the latest techniques for Search Engine Marketing and Search Engine Optimization. -
Oracle Text, Part of Oracle Database 10g, Product Search Solution
Wide Scalability and Flexibility Combined with Advanced Search Features
by Susan AldrichOracle Text provides strong product search capabilities that stack up well against our evaluation framework. -
Product Search Solution Evaluation Framework
Criteria for Selecting Product Search, Navigation, and Discovery Solutions
by Susan AldrichTo help you choose the right product search solution and avoid a costly mistake, we’ve developed an Evaluation Framework for Product Search Solutions. -
Product Search Solution Evaluation Matrix
A Blank Matrix to Facilitate Your Evaluation Process
by Susan AldrichTo assist you in your evaluation of product search and emerchandising products, we offer the criteria in matrix form with blanks for the products you are reviewing. -
SAP Enterprise Portal 6.0
A Compelling Choice for Current SAP Customers
by David MarshakSAP has released Enterprise Portal 6.0, which addresses many of the limitations of the previous version of the product. -
Developing Your Plan of Attack for Your ECM Initiative
How to Scope the Content Collection that Maximizes Your Opportunities for Success
by Susan AldrichSo much content to be managed, so little time: Where do you start your ECM initiative? -
From Scenarios to Solutions: Use Cases
Mapping Customer Scenarios to Use Cases
by Robert Eugene SheltonThis report shows how to map Customer Scenarios to Use Cases and describes how to determine when and if such mapping is appropriate for your organization and situation.
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