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Customer/Outside Innovation

• Customer Innovation Guide: Core Competency 5

  Mastering the Fifth Core Competency: Leveraging Peer Production and Peer Promotion

  by Patricia Seybold, Ronni Marshak

  Have you made it easy for customers to contribute product ideas, designs, or products themselves? Can they add value to your products by rating and reviewing them as well as peer contributions? See how you’re doing in this self-assessment guide.
  Apr. 3, 2008

  Strategies

  

• CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers

  Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing

  by Patricia Seybold

  Cohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
  Mar. 20, 2008

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• Managing Customer Advisory Board Programs

  How Do Companies Structure, Manage, and Profit from Their B2B Customer Advisory Boards?

  by Patricia Seybold

  This report provides a summary of the current practices in managing B2B CABs.
  Nov. 21, 2007

  Strategies

  

• Customer Innovation Guide: Core Competency 4

  Mastering the Fourth Core Competency: Opening Up Product Development

  by Patricia Seybold

  How far along are you in the Open Development Continuum? Do you empower, encourage, and reward customers for extending your products, coming up with new products, and sharing their solutions with others? See how you’re doing in this self-assessment guide.
  Aug. 30, 2007

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• Customer Innovation Guide: Core Competency 3

  Mastering the Third Core Competency: Customer Co-Design

  by Patricia Seybold

  Co-designing your company’s future with your customers is imperative to ensuring continuing innovation. See how far along your company is in taking advantage of customer co-design in this self-assessment guide.
  Jul. 12, 2007

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• Outside In

  What’s Beyond Web 2.0 and Enterprise 2.0? Biz 3.0!

  by Patricia Seybold

  Tim O’Reilly got the world thinking in new ways about the Internet with his principles of Web 2.0. Expanding from these principles, we can define the next generation of business, or Biz 3.0.
  Apr. 19, 2007

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• Customer Innovation Guide: Core Competency 2

  Mastering the Second Core Competency: Effective Community Building

  by Patricia Seybold

  Customer communities are a bountiful source of innovative ideas and an excellent opportunity to create lasting relationships with your most loyal customers. But you have to do more than just set up a community and say “go.”
  Apr. 12, 2007

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• Community Surfing

  What You Can Learn from Communities You Don’t Own

  by Matthew Lees

  “Community Surfing” is learning from external communities which you don’t own. These communities contain a wealth of information that can be a source of insights, provide a glimpse into industry trends, and give you ideas to use in your own community.
  Apr. 5, 2007

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• Publishing 2.0/Libraries 2.0: Students are Shaping the Future of Academic Publishing

  How Graduate Students Want to Interact with Information

  by Patricia Seybold

  How do professionals and students consume information in the Web 2.0 era? Three graduate students provide great insights into how digital information should be presented, organized, consumed and shared among professionals.
  Mar. 29, 2007

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• Digital Natives in the Classroom Are Propelling Us to School 2.0

  A Few of David Warlick’s Thoughts on How Kids and Web 2.0 Are Reshaping Education and Publishing

  by Patricia Seybold

  You’ve heard of “Web 2.0.” Now we have School 2.0. What can we learn about the future of education and educational publishing from long-time tech-educator, David Warlick?
  Mar. 21, 2007

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• Customer Co-Design in Rural Uganda

  How URDT Empowers Grass Roots Creativity

  by Patricia Seybold

  See how the URDT worked with Ugandan villagers to tackle issues of rural development. The approach they took is one that can be applicable for your organization as it works with customers to create innovative solutions.
  Mar. 8, 2007

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• How to Get From Product 2.0 to BIZ 3.0

  Redeploy your Product-related Web 2.0 Services to Help Customers Reach Their Goals

  by Patricia Seybold

  Web 2.0 offers the ability to support each product lifecycle phase with Internet-enabled services. We call this approach: Product 2.0.
  Feb. 15, 2007

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• Customer Innovation Guide: Taking the Fifth Step

  Open Up Your Products and Engage Customers in Peer Production

  by Patricia Seybold

  A key to innovation is to assume that customers will want to roll up their sleeves and customize your products and services to meet their needs. Make it easy for them to do so. Provide customization and configuration tools.
  Jan. 18, 2007

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• A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation

  Five Initiatives to Support Customer Innovation

  by Patricia Seybold

  To make rapid progress in enabling and empowering your customers to lead you toward new innovations, you need to coordinate your business strategy and your IT efforts.
  Jan. 11, 2007

  Strategies

  

• Customer Innovation Guide: Taking the Fourth Step

  Empower Customers to Strut Their Stuff

  by Patricia Seybold

  This guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff.
  Dec. 21, 2006

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• Customer Innovation Guide: Taking the Second Step

  Provide Customers with Tools to Use to Reach Their Outcomes

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers.
  Nov. 9, 2006

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• Outside Innovation (hardcover)

  How Your Customers Will Co-Design Your Company's Future

  by Patricia Seybold

  Outside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success.
  Oct. 30, 2006

  Strategies

  

• Move Over Portals; Prepare for Scenario Nets!

  The Next E-Business Model: Task-Specific Cross-Company Workflows

  by Patricia Seybold

  We’ve invented a new e-business model. We call it Scenario Nets—interlinked Web sites that help you complete a complex task.
  Oct. 20, 2006

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• Customer Innovation Guide: Identify and Study Lead Customers

  Have You Taken the First Step towards Customer-Led Innovation?

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers.
  Oct. 19, 2006

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• Customer Innovation Guide: Five Roles Your Customers Should Be Playing

  How Engaged Are Your Customers in Shaping the Future of Your Business?

  by Patricia Seybold

  This guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization.
  Oct. 11, 2006

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