IT Strategy
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Apple/IBM Enterprise MobileFirst Partnership
Will Enterprise IT Execs & Mobile App Developers Embrace IBM’s MobileFirst iOS Offerings?
by Patricia SeyboldThis partnership to support mobile devices and apps in the enterprise is significant. IBM will sell, support, and manage iDevices and apps that can integrate into back-end systems. -
IBM’s MobileFirst “Customer Cloud” Strategy
Will Enterprise IT Execs Entrust Their Customer Data to IBM’s Cloud & Mobile Tools?
by Patricia SeyboldHow do IBM’s MobileFirst and CodeName: BlueMix PaaS initiatives help corporate information technology executives and developers? Consider using these services to develop your company’s “Customer Cloud.” -
Priorities for Microsoft’s New CEO
Focus on Cross-Platform Mobile Application Development & Customer Clouds
by Patricia SeyboldOpen Letter from Patty Seybold to Satya Nadella, Microsoft’s new CEO, about what Microsoft’s strategy should be to save Microsoft’s bacon. -
Cloud Computing in 2015
End-Customers’ Priorities Will Drive Companies’ Customer Cloud Implementations
by Patricia SeyboldCustomers want access to their information from anywhere and from any device. The best way to provide that access is via the cloud. By 2015, we predict that customer clouds will abound. Will you be ready? -
New Metaphors Spur Innovation
How We Describe Things Impacts How We Think about Using Them
by Peter HorneHow do we think about computer technology? We use analogies and metaphors to describe technical approaches that are invisible and irrelevant to most technology users. But the metaphors we use limit our ability to innovate. -
Profile of Lead Users in Systems Architecture
What Can We Learn from Patty’s Pioneers that Will Help Us Identify Lead Users
by Patricia SeyboldLead users are the people who want to design their own products and services because yours don’t fit the bill. To identify true lead users, you need to know what to look for. Use this example from info tech when you’re recruiting lead users in any domain -
Are You Tracking Your Customers’ Locations on Their Mobile Phones?
Marketers Beware: Customers Don’t Want Their Locations to Be Tracked and Monitored
by Patricia SeyboldDo you know where you are? Everyone else might! Today’s smartphones are tracking devices that also happen to make phone calls. Your mobile apps are probably tracking your location and sharing that information without your permission. -
SDL BeGlobal 1.1
Real-Time, Automated Translation for Knowledgebase Content
by Mitchell KramerSDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content. -
What Marketing Automation Suppliers Have Learned About Implementation Success, V1
Survey Results on the Skills, Processes, and Organizational Practices Needed for Success
by Susan McKittrickWhat changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make. -
Five Reasons to Put Your Business in the Cloud
How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It
by Susan AldrichSaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company. -
Nature's Scitable: Going Mobile
Why Scitable Chose a Mobile Web Strategy Over a Mobile App Strategy for Its First Mobile Initiative
by Patricia SeyboldWhat’s the best mobile strategy to embrace if you want to reach mobile users around the world and get optimized search placement? Here’s what Nature Education’s Scitable division did. -
Using Smartsheet to Work with "Customers"
The Center for Cartoon Studies and the New York Charter School Association Extend a New Project Management Tool to Solve Problems For and With Their "Customers"
by Ronni MarshakThe New York Charter Schools Association and the Center for Cartoon Studies have adopted the cloud-based, spreadsheet-like Smartsheet collaborative project management tool to solve significant problems for their customers. -
WikiLeaks Will Catalyze a Huge Data Security Backlash
Patty's Pioneers' Predictions for 2011
by Peter HorneReactions to WikiLeaks will cause massive capital investment in information security causing a significant stimulus to the IT industry in 2011. 2011 will also herald the beginning of major decline in freedom on the Web -
Designing/Refining Your Mobile Strategy
Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices
by Patricia SeyboldMobile phones will soon surpass computers as the most prevalent way to do business online. Your business needs a mobile strategy. Here’s how to think about it. -
IBM's Enterprise Content Management Strategy: Bigger than ERP?
Broader and Deeper; Redefines Both Content and Management
by Susan AldrichIBM's Enterprise Content Management (ECM) strategy is big—very big. And that’s good news for customers. -
Green Engineering: Cutting Energy Consumption in the Tropics
Create a Holistic Model; Monitor and Manage Inputs and Outputs in Real Time; Provide Visualization Tools
by Patricia SeyboldWhat are the current best practices in green engineering? Travel with us to Malaysia to learn how to cut energy costs by 60% when cooling buildings in the tropics. -
Green Infrastructure
If We Build It, Will They Use It?
by Patricia SeyboldWhere is urban transportation going? Mobility on demand using green approaches is the next wave. -
Are We Entering a Golden Age of IT?
How Pioneering Technology Architects View the Current Business Challenges and IT Opportunities
by Patricia SeyboldHow do you leap ahead even in harsh economic times? Here are some tips from seasoned IT architects. -
Using Lakes to Monitor the Health of the Planet
Using Sensors and Cross-Disciplinary Teams to Understand Complex Ecosystems Quickly
by Patricia SeyboldThe PASEO project follows 24 biologists, engineers, and computer scientists as they model and monitor a chain of lakes in Argentina. This case study highlights best practices in green engineering, useful to forward-thinking business strategists. -
CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers
Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing
by Patricia SeyboldCohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
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