E-Commerce, Online

  • Want Customer-Contributed Content?

    Make It Easy for Your Customers to Multi-Post

    by Patricia Seybold
    Do you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites.
    Sep. 1, 2009
    Strategies
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  • How Well Do E-Tailers Handle Gift Giving?

    A Customer Experience Framework and Customer Experience Test Drives

    by Ronni Marshak
    Customers are clear about the gift-giving features they want on e-tailing sites. We evaluate five sites, Amazon.com, Gifts.com, Lowes.com, MagicCabin.com, and Cafepress.com, against these criteria.
    Aug. 12, 2009
    Strategies
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  • How Visionary Customer-Centric Execs Keep Innovation Alive

    Take-Aways from Patty’s Visionaries' Spring 2009 Meeting

    by Patricia Seybold
    How do Visionary Customer-centric Execs deal with the recession? By continuing to innovate!
    Jun. 18, 2009
    Strategies
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  • How Customer-Centric Visionaries Make Information Valuable

    Make Information Actionable and Connect People to People

    by Patricia Seybold
    Visionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable.
    Jun. 2, 2009
    Strategies
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  • Search Product and Company Update 2H2008

    Surprisingly Successful Second Half Caps Economic Challenge of 2008

    by Susan Aldrich
    Despite the U.S. recession, the search vendors on my watch list performed quite well during the first half.
    Apr. 16, 2009
    All Members
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  • FiftyOne: Enabling International Customers to Buy from U.S. E-Tailers

    E-Commerce Services that Extend Your Reach into Canada and Europe

    by Mitchell Kramer
    FiftyOne, from E4X, Inc., is a software and services offering that extends your existing ecommerce system with comprehensive support for checkout, fulfillment, and customer service to make it easy for international customers to do business you.
    Mar. 26, 2009
    All Members
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  • Ecommerce Search Evaluation: Omniture Merchandising

    Ecommerce Search, Merchandising, and Marketing

    by Susan Aldrich
    Omniture Merchandising provides a very strong search, navigation, marketing, and merchandising platform for retailers, that should be on your short list.
    Mar. 5, 2009
    All Members
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  • Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Why do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their own brands. They also love to personalize well-known brands.
    Jan. 8, 2009
    Strategies
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  • CustoMax: Platform & Ecosystem for Custom-Tailored Apparel

    A Journey from Mass-Produced to Smart Customization

    by Patricia Seybold
    CustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes.
    Jan. 8, 2009
    Strategies
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  • How Keds Uses Zazzle's Customization

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Keds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations.
    Jan. 8, 2009
    All Members
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  • Smart Customization Comes of Age

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Smart Customization, a profitable and sustainable implementation of mass customization, is gaining traction. The MIT Smart Customization Seminar, held November 2008, provided glimpses of what international practitioners have done and learned.
    Jan. 8, 2009
    Strategies
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  • Mars Direct: Customized Candy Combats Commoditization

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Learn how personalized M&Ms have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars. Mars Direct’s R&D Director, Dan Michael describes the journey to-date.
    Jan. 8, 2009
    Strategies
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  • How Adidas Moved to Smart Customization & Personalized Coaching

    A Journey from Mass-Produced to Smart Customization

    by Patricia Seybold
    Adidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching.
    Jan. 8, 2009
    All Members
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  • Search Product and Company Update 1H 2008

    Impressive First Half Begins a Potentially Painful 2008

    by Susan Aldrich
    Despite the U.S. recession, the search vendors on my watch list performed quite well during the first half.
    Dec. 4, 2008
    All Members
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  • Keys to E-Merchandising Success in Troubled Economic Times

    Help Customers Make Wise Buying Decisions and You Will Foster Loyalty

    by Ronni Marshak, Martha Frey
    In these hard economic times, you need to make it as easy for your customers to find, choose, and buy your products. Ten e-merchandising best practices are presented in this report.
    Nov. 13, 2008
    All Members
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  • Ecommerce Search Evaluation: Mercado Ignition

    User Interface, Ecommerce Search, Merchandising, and Marketing

    by Susan Aldrich
    With Ignition, Mercado creates an environment that streamlines the efforts of shoppers and merchandisers. Retailers must consider Ignition at the top of their choices for search and merchandising.
    Sep. 18, 2008
    All Members
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  • Ecommerce Search Planning and Evaluation Framework, Version 1

    How to Plan and Select Search, Navigation, and Discovery Solutions for Ecommerce Web Sites

    by Susan Aldrich
    Here is everything you need to know in order to plan, select, and manage ecommerce search, navigation, and discovery.
    Aug. 28, 2008
    All Members
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  • IBM WebSphere Commerce Suite 6.0

    Rich Ecommerce Services, Flexible Technologies, and Elegant Integration with External Applications

    by Mitchell Kramer
    IBM WebSphere Commerce, introduced in 1996, is IBM’s ecommerce offering. It was and is one of the leading software offerings for B2C ecommerce. IBM claims that 1,500 customer organizations have implemented the product,
    Jul. 31, 2008
    All Members
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  • PSGroup Bull's-Eye: Ecommerce Search Solutions

    Featuring Celebros, Endeca, Fredhopper, Mercado, and SLI Systems

    by Susan Aldrich
    We compare five leading ecommerce search offerings against our 230 evaluation criteria, to pick the leader.
    Jul. 24, 2008
    Strategies
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  • End-to-End Search Marketing and Customer Experience

    Summary of Survey Results

    by Susan Aldrich
    Making the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result.
    Jun. 26, 2008
    Strategies
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