E-Commerce, Online
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ATG Commerce Suite 2007.1
Rich and Flexible Support of Key Customer Ecommerce Activities
by Mitchell KramerATG Commerce Suite is ATG’s primary B2C ecommerce offering. Introduced in 1997, its current version is 2007.1. Commerce was and remains one of the leading software offerings for B2C ecommerce. -
What Are Visionary Customer-Centric Execs Thinking About?
Engaging with Customers to Innovate, Solve Problems, and Keep their Brands Focused on Customers' Goals
by Patricia SeyboldPatty’s Visionaries are the leading customer-centric executives who are transforming their companies (and their industries) from the outside in. This is an overview of some of the topics they discussed in their Spring 2008 meeting. -
B2C Ecommerce Evaluation Framework
How to Evaluate Software that Supports Consumers’ Shopping, Buying, and Account Management
by Mitchell KramerFor consumer customers, you use B2C software to support your consumer customer activities. In this report, we present our framework for evaluating B2C ecommerce software. -
CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers
Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing
by Patricia SeyboldCohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation. -
ATG Commerce Service Center
A New Offering with Very Good Operational Functionality and Roles But Limited Analytics
by Mitchell KramerATG Commerce Service Center is ATG’s assisted-service for ecommerce offering. CSC was introduced in June 2007 and is available as one of the separately-priced modules of the ATG Service suite. -
Five Principles of Customer Engagement
How to Connect More People to the Products They Need
by Susan AldrichIn the uncertain economy of 2008, customer engagement may prove to be the key to retail success. Our five principles are tried and true approaches that can help you produce a fresh, engaging experience. -
IBM Sales Center for WebSphere Commerce
Rich Operational and Analytic Functionality Lets You Deliver Effective Assisted-Service for Ecommerce
by Mitchell KramerIBM Sales Center for WebSphere Commerce is IBM’s assisted-service for ecommerce offering. Sales Center was introduced with IBM WebSphere Commerce V6.0 in May 2006 and is available as a separately-orderable add-on. -
B2B Firms Are Adopting Web 2.0
How to Engage and Empower Business Customers Online
by Patricia SeyboldOur B2B use of Web 2.0 chalk talk provides “slideware” with commentary so that you can re-use the graphics, concepts, and overall presentation to educate others. -
The First Big Mistake in Search and Knowledge Projects
Establishing the Right Vision and Compelling Communications
by Susan AldrichThe first pitfall your search project encounters is the most deadly—but we can steer you around it. -
IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web Experience
by Patricia SeyboldIn June 2007, IBM launched its next-generation Web site and the framework IBM will use to provide a unified online experience across all IBM’s Web properties. This new site architecture and approach embodies a number of best practices. -
What Customer-Centric Visionary Execs Are Doing in 2007
Customer-Outcome-Driven Businesses, Disappearing Home Pages, and Other Trends
by Patricia SeyboldWant to know what’s on customer-centric execs’ minds? Here’s an overview of some of the topics discussed at Patty Seybold’s Spring 2007 Visionaries’ Meeting. -
Customer Portal Survey
Key Insights into Adoption, Functionality, Governance, and Technology
by Mitchell KramerWe surveyed our community of readers, subscribers, and consulting clients to understand the adoption, functionality, governance and organization, and technology selection, usage, and management of their customer portals. -
Site Search Self-Assessment
How Does Your Company’s Search Capability Stack Up?
by Susan AldrichIf your organization can’t agree on whether your site search is adequate, use our self-assessment to shift from anecdote to analysis. -
Outside Innovation (hardcover)
How Your Customers Will Co-Design Your Company's Future
by Patricia SeyboldOutside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success. -
Move Over Portals; Prepare for Scenario Nets!
The Next E-Business Model: Task-Specific Cross-Company Workflows
by Patricia SeyboldWe’ve invented a new e-business model. We call it Scenario Nets—interlinked Web sites that help you complete a complex task. -
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
by Patricia SeyboldAs the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy. -
Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch
Launching a New Product Line Based on Customers’ Input
by Patricia SeyboldLandscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line. -
Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities
by Patricia SeyboldVibrant customer communities are a hallmark of businesses that lead in product and service innovation. Here are a few tips to nurturing and spawning online customer communities. -
Customized, Built-to-Order Products
Solutions that Are Configured by Me and Built for Me
by Patricia SeyboldWhen you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in. -
Enabling Customer Co-Design
Using Customer Co-Design Tools and Innovation Toolkits
by Patricia SeyboldHere’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers.
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