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B2B and B2C Marketing

• Content Curation Evaluation Framework, Version 3

  What to Consider When Evaluating Content Curation Platforms for Marketing

  by Susan McKittrick

  Content curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community.
  Sep. 8, 2011

  All Members

  

• Recommendation Solution Market Recap: 1Q2011

  Mobile, UI, and Algorithm Enhancements Lead the Product News

  by Susan Aldrich

  Based on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands.
  Aug. 4, 2011

  Technologies

  

• Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes!

  What Does It Take to Become Data Savvy?

  by Susan Aldrich, Susan McKittrick, Julie Schwartz, Christopher Koch

  Survey on the impact of data-driven marketing on business performance shows improved sales productivity and market share. Read what it takes to become a data-driven marketing organization.
  May. 26, 2011

  All Members

  

• HiveFire's Curata Platform for B2B Content Curation

  Streamlining Multi-Channel Content Curation for B2B Marketers

  by Susan McKittrick

  Review of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms.
  May. 5, 2011

  Strategies

  

• What Marketing Automation Suppliers Have Learned About Implementation Success, V1

  Survey Results on the Skills, Processes, and Organizational Practices Needed for Success

  by Susan McKittrick

  What changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make.
  Apr. 21, 2011

  All Members

  

• LOUD3R Content Curation Platform

  Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content

  by Susan McKittrick

  Marketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs.
  Apr. 7, 2011

  Strategies

  

• Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches

  Aggregage Uses Content Curation in an Online Advertising Business Model

  by Susan McKittrick

  Combine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation.
  Apr. 7, 2011

  All Members

  

• Comparative Rating of Five Recommendations Solutions

  Analysis of Relative Merits of Avail, Baynote, Certona, Omniture, and RichRelevance

  by Susan Aldrich

  This relative ranking summarizes our detailed evaluation and comparison of five leading recommendation solutions: Avail Intelligence, Baynote, Certona, Omniture, and RichRelevance.
  Mar. 31, 2011

  Technologies

  

• Adobe's Online Marketing Suite

  Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision

  by Susan McKittrick

  The Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite.  Gain a perspective on what’s needed and insight into Adobe’s offering.
  Mar. 24, 2011

  Strategies

  

• Eqentia Content Curation Platform

  Personalization Pays Off

  by Susan McKittrick

  Product review of the Eqentia content curation platform provides insight into the capabilities provided to B2B marketers in uses ranging from improving SEO and nurturing leads to gathering competitive intelligence.
  Feb. 24, 2011

  Strategies

  

• The New B2B Marketing in Practice

  Lessons in Content Marketing, Lead Nurturing and Scoring

  by Susan McKittrick

  Marketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics.
  Nov. 18, 2010

  All Members

  

• Side-by-Side Comparison of Six Recommendations Solutions

  Spreadsheet Lays Out Vendor Performance from Avail, Baynote, Certona, Loomia, Omniture, and RichRelevance against Our Detailed Requirements

  by Susan Aldrich

  Our side-by-side comparison spreadsheet analyzes six leading recommendations solutions.
  Nov. 11, 2010

  Technologies

  

• Certona Resonance Recommendations

  Automated Optimization Balanced with Granular Control

  by Susan Aldrich

  If you are in retail or B2B ecommerce, Certona Resonance Recommendations should be on your short list. Certona’s recommendations solution is among the most mature on the market, with a high degree of automation and merchant control.
  Sep. 30, 2010

  All Members

  

• B2B Marketers Prepare to Get the Most Out of Today's Technology Tools

  Seven Steps to Adapting to Changes in Buyer Behavior and Capitalizing on Opportunities

  by Susan McKittrick

  For many marketers the catch-up required to take advantage of technology and respond to new buying behavior is overwhelming. This report provides a seven-step framework for understanding what is different and preparing to make the changes.
  Aug. 12, 2010

  All Members

  

• Baynote Collective Intelligence Platform and Recommendation Applications

  Automated Recommendations, Search, and Navigation for Multiple Industries

  by Susan Aldrich

  If you are in retail or B2B ecommerce, publishing, telecommunications, travel, media, healthcare, high-tech, consumer packaged goods, or manufacturing, Baynote’s recommendation solutions should be on your short list.
  Jul. 8, 2010

  Technologies

  

• Implementation Challenges Limit B2B Marketers' Success with Automation

  The Technology Is Increasingly Essential, Yet Few Are Ready to Transform Their Operations

  by Susan McKittrick

  Marketing automation is growing in B2B. The business justification is strong. The vendors are solid and innovative. But a large portion of implementations fail to realize their potential. This article is the first in a series to dis-cover why.
  Jul. 1, 2010

  All Members

  

• Avail Intelligence Behavioral Merchandising

  Platform Automates Merchandising, Recommendations, Social Search

  by Susan Aldrich

  If you are in retail or B2B ecommerce, Avail Behavioral Merchandising should be on your short list. Avail Intelligence’s solution, among the most mature on the market, with unique support for collaborative merchandising and strong client care.
  May. 13, 2010

  Technologies

  

• Recommendation Engine Market Survey

  B2B Is a Strong Market, and People Are Ready to Adopt

  by Susan Aldrich

  We conducted a survey on the market for recommendation engines. The survey was developed in collaboration with the Institut Telecom in Paris. This report summarizes the findings of the survey.
  Apr. 29, 2010

  Strategies

  

• The Adobe/Apple War

  Jon Seybold, Father of Desktop Publishing, Comments on the Apple/Adobe Feud

  by Jonathan Seybold

  The father of desktop publishing, Jonathan Seybold, offers his personal perspective on the early relationship between Adobe and Apple, starting in the late 1970s.
  Apr. 20, 2010

  All Members

  

• Omniture Recommendations

  Integration with Powerful Omniture Marketing Suite

  by Susan Aldrich

  If you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel.
  Apr. 1, 2010

  Technologies