B2B and B2C Marketing
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The Five Waves of CRM
How CRM Functionality and Architecture Have Evolved
by Patricia SeyboldCRM has been a moving target, moving through five distinct waves of demands and technology solutions. -
Defining Metadata
The First Step Toward Consistent Content Management
by Patricia SeyboldConsistent content management can both reduce costs improve both the quality of your customer experience. Start by identifying the kinds of metadata that matters most to your different groups of customers and to the people who serve those customers. -
The Product-Pairing Revenue and Relationship Opportunity:
Product-Matching Services = Customer-Initiated Cross-Selling
by Martha FreyProduct-matching services are an effective form of interactive product merchandising. -
Philips Consumer Electronics Gets Closer to Its Customers:
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
by David MarshakPhilips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles. -
Contending with Content
The Five Labors that Deliver Compelling E-Business Experiences
by Susan AldrichMaking e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures. -
Don't Manage Your Partners
Manage Your Customer Experience
by David MarshakThe value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer. -
Putting the E in E-Merchandising
Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More
by Martha FreyWhether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide jus -
Bankers Trust Australia Extends Its Marketing Reach
The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies
by Wayne EckersonNo Description Available
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