IT Architecture
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        Apple/IBM Enterprise MobileFirst PartnershipWill Enterprise IT Execs & Mobile App Developers Embrace IBM’s MobileFirst iOS Offerings?by Patricia SeyboldThis partnership to support mobile devices and apps in the enterprise is significant. IBM will sell, support, and manage iDevices and apps that can integrate into back-end systems.
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        IBM’s MobileFirst “Customer Cloud” StrategyWill Enterprise IT Execs Entrust Their Customer Data to IBM’s Cloud & Mobile Tools?by Patricia SeyboldHow do IBM’s MobileFirst and CodeName: BlueMix PaaS initiatives help corporate information technology executives and developers? Consider using these services to develop your company’s “Customer Cloud.”
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        Where Are Your Clouds? Location Matters!Why Your Customer Data Belongs in the Cloud and Why You Need to Control Jurisdictionby Patricia SeyboldCompanies of all sizes are taking advantage of cloud computing. A lot of customer information is hosted in clouds. But personally identifiable information needs to be housed in the customer’s home country. Customer clouds should be country-specific.
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        Priorities for Microsoft’s New CEOFocus on Cross-Platform Mobile Application Development & Customer Cloudsby Patricia SeyboldOpen Letter from Patty Seybold to Satya Nadella, Microsoft’s new CEO, about what Microsoft’s strategy should be to save Microsoft’s bacon.
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        Cloud Computing in 2015End-Customers’ Priorities Will Drive Companies’ Customer Cloud Implementationsby Patricia SeyboldCustomers want access to their information from anywhere and from any device. The best way to provide that access is via the cloud. By 2015, we predict that customer clouds will abound. Will you be ready?
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        Why the Healthcare.gov Insurance Exchange BombedPolicy Makers Insisted on a Customer-Unfriendly Workflowby Patricia SeyboldThe long-awaited U.S. government Federal health insurance exchange, healthcare.gov, went live on October 1, 2013 and quickly proved impossible to use. Would-be customers were subjected to long delays. Here’s why.
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        New Metaphors Spur InnovationHow We Describe Things Impacts How We Think about Using Themby Peter HorneHow do we think about computer technology? We use analogies and metaphors to describe technical approaches that are invisible and irrelevant to most technology users. But the metaphors we use limit our ability to innovate.
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        Profile of Lead Users in Systems ArchitectureWhat Can We Learn from Patty’s Pioneers that Will Help Us Identify Lead Usersby Patricia SeyboldLead users are the people who want to design their own products and services because yours don’t fit the bill. To identify true lead users, you need to know what to look for. Use this example from info tech when you’re recruiting lead users in any domain
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        Will Amazon.com Emerge as a Viable Gaming Platform?Enabling Platform-Agnostic Social Gaming Customer Ecosystemsby Patricia SeyboldAmazon may provide the next major ecosystem for social gaming, challenging Facebook, Zynga, Apple, and Google.
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        Living and Working in "the Cloud"How Digital Services are Reshaping Our Livesby Patricia SeyboldAre you addicted to digital services, mobile apps, cloud computing, SaaS, social media, and digital media? Here are some things to think about before it’s too late!
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        Five Reasons to Put Your Business in the CloudHow SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About Itby Susan AldrichSaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company.
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        2011 in Cloud Computing: The Empire Strikes Back!Patty's Pioneers' Predictions for 2011by Pat Kerpan"Cloud" is becoming the default design center for the enterprise and, as such, is the biggest migration exercise ever, bigger than the Y2K.
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        The Adobe/Apple WarJon Seybold, Father of Desktop Publishing, Comments on the Apple/Adobe Feudby Jonathan SeyboldThe father of desktop publishing, Jonathan Seybold, offers his personal perspective on the early relationship between Adobe and Apple, starting in the late 1970s.
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        IBM's Enterprise Content Management Strategy: Bigger than ERP?Broader and Deeper; Redefines Both Content and Managementby Susan AldrichIBM's Enterprise Content Management (ECM) strategy is big—very big. And that’s good news for customers.
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        Comparing Deployment Options for CX AppsOn-Premise, Hosted Single-Tenant, and Hosted Multi-Tenantby Mitchell KramerHosted multi-tenant deployments offer huge advantages and benefits over on-premise and hosted single-tenant deployments for CX apps. Read this report to understand how you can capture those advantages and benefits for your CX.
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        Self-Service CX PerformanceResponse Time and Availability for Key Customer Self-Service Activitiesby Mitchell KramerFrom the customers’ standpoint, the most critical performance metrics are response time and availability at the customer user interface (UI). If you can’t respond within their timeframes, then they’re going to abandon you for the competition.
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        Are We Entering a Golden Age of IT?How Pioneering Technology Architects View the Current Business Challenges and IT Opportunitiesby Patricia SeyboldHow do you leap ahead even in harsh economic times? Here are some tips from seasoned IT architects.
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        Service Discovery Using Customer Scenario MappingBuilding Your Services Catalogby Brenda MichelsonIn this report, we share our Service Discovery Methodology, which helps organizations define the right services for their service-oriented architecture.
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        Airbus's Super Jumbo Content ChallengeFine-Grained Information Objects, Variants, and Layered Architecture Form the Solutionby Susan AldrichAirbus has developed a system that enables 1000 people to build a million pages of accurate, custom documentation for each Superjumbo aircraft it ships.
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        CohesiveFT Makes It Easy to “Roll Your Own” Virtual ServersCustomer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computingby Patricia SeyboldCohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
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