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The Future of Enterprise Management
By 2005, Today’s Top Solutions Will Be Irrelevant and Inexpensive
by Susan AldrichEnterprise systems management as we know it today is on the way to irrelevance. It is about to be replaced by a new wave of enterprise management solutions. -
Catalog Commerce
Helping Your Customers Make Wise Choices
by Martha FreyWe like the phrase “catalog commerce” because it puts the emphasis where it belongs: on the power of the catalog. -
Meta Customer Flight Deck(SM)
What Metrics You Should be Tracking to Correlate Customer Experience with ROI ?
by Patricia SeyboldHere's a listing of the key customer metrics you should be monitoring to ensure that you're delivering a great Quality of Customer Experience (QCE) and reaping the rewards in profits and marketshare. -
RX: Solve Critical Content Problems Today
Forget Central Planning; Distribute the Control and the Decisions
by Susan AldrichEnterprise systems management as we know it today is on the way to irrelevance. It is about to be replaced by a new wave of enterprise management solutions. -
Saving Customers’ Time: Master Customer Scenario® Design
How National Semiconductor, Tesco, and Buzzsaw.com Use Customer Scenarios to Improve Customer Experience
by Patricia SeyboldCustomer Scenario® Design is a technique that, when used well, will ultimately save your customers time and foster customer loyalty. -
The Customer Revolution
How to Thrive When Customers Are in Control
by Patricia SeyboldIn The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company. -
The Product-Pairing Revenue and Relationship Opportunity:
Product-Matching Services = Customer-Initiated Cross-Selling
by Martha FreyProduct-matching services are an effective form of interactive product merchandising. -
Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce
Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You
by Martha FreyWhat does a product content management system look like? This report identifies the tools that manufacturers and distributors need to manage their product information better. -
Philips Consumer Electronics Gets Closer to Its Customers:
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
by David MarshakPhilips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles. -
Lessons from FindMRO.com, the MRO Sleuth
Best Practices in Content and Search
by Susan AldrichThis report analyzes FindMRO’s content strategy and programs and identifies nine lessons learned. -
Contending with Content
The Five Labors that Deliver Compelling E-Business Experiences
by Susan AldrichMaking e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures. -
Don't Manage Your Partners
Manage Your Customer Experience
by David MarshakThe value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer. -
Understanding the Requirements for E-Markets
Where Should you Place Your Bets?
by Susan AldrichE-markets are hard to use for buyers, have a problematic business model for suppliers, and are still quite immature in terms of functionality. Executives rethinking their e-market investments will see where their companies fit and what the trade-offs are. -
How Do You Manage Your E-Business?
Your Workers Are Invisible, and Their Managers May Not Be on Board
by Susan AldrichAs business shifts to ebusiness, IT problems have become business problems. Electronic business systems, which automate business processes and allow customers to serve themselves, must have automated management systems. -
E-Merchandising Readiness Checklist:
Helping Customers Make Buying Decisions
by Martha FreyNo Description Available -
What Is Alignment?
Projects Succeed When You Can Achieve It
by Tom MorganA straightforward model and easily applied technique to assist business and IT professionals in aligning their efforts. -
Putting the E in E-Merchandising
Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More
by Martha FreyWhether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide jus -
Duck Head Apparel Goes National on the Web
Non-Catalog Retailer Tackles E-Commerce
by David MarshakDuck Head Apparel, a brand of casual clothes sold through major retailers, launched its own online store—a major undertaking for a manufacturer that had never even had a catalog -
Adding Executive Job Searching to the Wall Street Journal Interactive Edition
Crossing the Digital Divide for Job Recruiting
by Geoffrey BockThe Wall Street Journal and Korn Ferry created a partnership to link the WSJ's employment ads with Korn Ferry's interactive screening tool, FutureStep. Their goal: reduce the time to fill business manager positions from 4 months to 30 days.
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