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Targeted Marketing & Content

• PSGroup Bull's-Eye: Product Search Solutions: Best Overall Product Search Capabilities

  Which Providers Offer the Best Overall Product Search Capabilities? Featuring EasyAsk, Endeca, IBM, iPhrase, Microsoft, Oracle, and Verity

  by Susan Aldrich

  Which vendor solution hits the Patricia Seybold Group Bull’s-Eye against our product search evaluation framework?
  May. 13, 2004

  All Members

  

• Convoq ASAP

  Bringing Online Meeting Convocation to a New Level

  by David Marshak

  See how Convoq ASAP rates against our online meeting evaluation framework.
  May. 6, 2004

  All Members

  

• PSGroup Bull's-Eye: Product Search Solutions: Best Architectures

  Which Providers Offer the Best Architectures?

  by Susan Aldrich

  Which vendor solution hits the Patricia Seybold Group Bull’s-Eye for Architecture against our product search evaluation framework?
  May. 6, 2004

  All Members

  

• PSGroup Bull's-Eye: Product Search Solutions: Best Design and Development Capabilities

  Which Providers Offer the Best Design and Development Capabilities?

  by Susan Aldrich

  Which vendor solution hits the Patricia Seybold Group Bull’s-Eye for design and development against our product search evaluation framework?
  Apr. 29, 2004

  All Members

  

• PSGroup Bull's-Eye: Product Search Solutions: Best Retrieval and Results Management Capabilities

  Which Providers Offer the Best Retrieval and Results Management Capabilities?

  by Susan Aldrich

  Which vendor solution hits the Patricia Seybold Group Bull’s-Eye for retrieval and results management against our product search evaluation framework?
  Apr. 15, 2004

  All Members

  

• Product Search Solution RFP Template

  Patricia Seybold Group's Template for Preparing an RFP

  by Susan Aldrich

  You can write a great Product Search Solution RFP in a short time using our outline, Product Search Evaluation Framework, and following our guidance.
  Mar. 18, 2004

  All Members

  

• Using Search Engines to Find New Customers at the American Institute of Physics

  Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base

  by Susan Aldrich

  The American Institute of Physics achieved a breakthrough in findability—and conversion—by creating a new platform and using search engines.
  Mar. 4, 2004

  Strategies

  

• SAS Marketing Optimization 3.2

  Improving the Customer-Centricity and Effectiveness of Cross-Channel Marketing

  by Mitchell Kramer

  This report evaluates SAS Marketing Optimization against our evaluation framework for customer-centric analytic applications.
  Feb. 5, 2004

  All Members

  

• Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior

  Meeting Consumers' 'Moments of Truth' as They Shop across Channels

  by Patricia Seybold

  Many of today’s consumers prefer to shop across channels—for example, researching online, buying in the store, and getting support by phone. Cross-channel retail poses significant challenges for retailers and for suppliers of consumer products. We offer
  Jan. 29, 2004

  Strategies

  

• Designing a Customer-In CMR Environment

  Start by Making it Easy for Customers to Manage their Relationships with Your Firm; Then Worry about Managing Your Relationships with Them

  by Patricia Seybold

  We have a unique opportunity to rethink our own information systems from scratch, we start from the outside in: with customer self-service, customer profile management, and customer transaction management.
  Jan. 22, 2004

  All Members

  

• Unica Affinium 6

  How Unica’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates Affinium 6 from Unica Corporation against our evaluation framework for campaign management.
  Jan. 15, 2004

  All Members

  

• Capturing Customer Requirements for Content Management

  Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities

  by Patricia Seybold

  What’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an
  Dec. 24, 2003

  Strategies

  

• Product Search Solution Evaluation Framework

  Criteria for Selecting Product Search, Navigation, and Discovery Solutions

  by Susan Aldrich

  To help you choose the right product search solution and avoid a costly mistake, we’ve developed an Evaluation Framework for Product Search Solutions.
  Dec. 11, 2003

  All Members

  

• Product Search Solution Evaluation Matrix

  A Blank Matrix to Facilitate Your Evaluation Process

  by Susan Aldrich

  To assist you in your evaluation of product search and emerchandising products, we offer the criteria in matrix form with blanks for the products you are reviewing.
  Dec. 11, 2003

  All Members

  

• Understanding Your Next Generation Customers

  How Do Tweens Feel about Brands?

  by Patricia Seybold

  Today’s tweens (ages 8-14) are tomorrow’s customers and employees. It’s important to understand how they react to branding.
  Mar. 20, 2003

  All Members

  

• divine’s Velocity Marketing

  How divine’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates Velocity Marketing from divine, Inc., against our evaluation framework for campaign management.
  Feb. 20, 2003

  All Members

  

• Blue Martini Relationship Marketing

  How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates Relationship Marketing from Blue Martini Software, Inc. against our evaluation framework for campaign management.
  Jan. 30, 2003

  All Members

  

• How Should You Manage Content within Your Enterprise?

  Seven Key Issues that Are Critical to Success

  by Patricia Seybold

  How should you organize and staff to ensure success in your enterprise content management initiative? Don’t make content management an IT project.
  Jan. 30, 2003

  All Members

  

• Marketswitch TRUE Suite

  How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates TRUE Marketing Optimization applications from Marketswitch Corporation against our evaluation framework for campaign management.
  Jan. 16, 2003

  All Members

  

• Key Issues around Portals and Content Management

  The Who, What, Where, When, Why, and How

  by David Marshak

  Content Management is one of the largest challenges of implementing Portals. This report looks at the relationship between the two domains from a portal-centric perspective.
  Jan. 9, 2003

  All Members