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Targeted Marketing & Content

• Campaign Management Integration

  What Integration Work to Expect When You Deliver Multi-Channel Campaigns

  by Mitchell Kramer

  Integration is a major issue in delivering multi-channel campaigns. This report examines the causes for the issue and recommends how you should address it.
  Jan. 9, 2003

  All Members

  

• Epiphany Marketing

  How E.piphany’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates E.piphany Marketing against our evaluation framework for campaign management.
  Jan. 2, 2003

  All Members

  

• Aprimo Marketing 5.5

  How Aprimo’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates Aprimo Marketing from Aprimo Incorporated against our evaluation framework for campaign management.
  Dec. 5, 2002

  All Members

  

• Teradata CRM 4.2

  How Teradata’s Offering Stacks Up against Our Campaign Management Framework

  by Mitchell Kramer

  This report evaluates Teradata CRM from Teradata, a Division of NCR, against our evaluation framework for campaign management.
  Oct. 24, 2002

  All Members

  

• Campaign Management

  Our Framework for Evaluating and Comparing Campaign Management Applications

  by Mitchell Kramer

  Our framework for evaluating campaign management applications can help you select the product that’s best for you.
  Sep. 19, 2002

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• Building Business Relationships through Product Information Assets

  Using Electronic Catalogs to Forge Connections among Manufacturers, Distributors, and Buyers

  by Geoffrey Bock

  Managing product content relies on more than the search capabilities of a robust electronic catalog and the ability to access the information over the Internet.
  Apr. 25, 2002

  All Members

  

• Communicator Inc Supports Gated Inter-Enterprise Financial Communities:

  Built on Content Syndication, Distributed Permissioning, and a New Instant Messaging Offering

  by David Marshak

  Communicator Inc has created a platform for supporting multi-enterprise communities that addresses these communities’ key requirements.
  Apr. 11, 2002

  All Members

  

• Designing a Customer Flight Deck(SM) System - Customer Segmentation

  Step 1: Select a Customer Segment to Monitor

  by Patricia Seybold

  The first step in creating a useful Customer Flight Deck is to identify what customer segments you want to track. Focus on how and why customers buy.
  Jan. 31, 2002

  All Members

  

• Defining Metadata

  The First Step Toward Consistent Content Management

  by Patricia Seybold

  Consistent content management can both reduce costs improve both the quality of your customer experience. Start by identifying the kinds of metadata that matters most to your different groups of customers and to the people who serve those customers.
  Nov. 15, 2001

  All Members

  

• Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce

  Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You

  by Martha Frey

  What does a product content management system look like? This report identifies the tools that manufacturers and distributors need to manage their product information better.
  May. 24, 2001

  All Members

  

• Lessons from FindMRO.com, the MRO Sleuth

  Best Practices in Content and Search

  by Susan Aldrich

  This report analyzes FindMRO’s content strategy and programs and identifies nine lessons learned.
  Dec. 21, 2000

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• Contending with Content

  The Five Labors that Deliver Compelling E-Business Experiences

  by Susan Aldrich

  Making e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures.
  Nov. 2, 2000

  All Members

  

• Don't Manage Your Partners

  Manage Your Customer Experience

  by David Marshak

  The value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer.
  Sep. 21, 2000

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• Bankers Trust Australia Extends Its Marketing Reach

  The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies

  by Wayne Eckerson

  No Description Available
  Mar. 1, 1998

  All Members