• Blog
• Articles
• Books
• Training
• Consulting

E-Commerce, Online

• End-to-Edge Visibility

  Architecting Applications for the Edge of the Network

  by David Marshak

  We need to move from an internal focus on end-to-end computing to enabling users and devices at the edge of the network and provide end-to-edge visibility.
  Jan. 24, 2002

  All Members

  

• Don’t Wait to Extend Your Enterprise!

  How Should You Prioritize Your Initiatives? Start from the Outside In

  by Patricia Seybold

  Companies that focus on internal operational efficiencies rather than extended-enterprise applications are doomed to failure!
  Jan. 17, 2002

  All Members

  

• Sharp Microelectronics of the Americas’ Strategy for Integrating Enterprise Applications

  Managing the Demand for Semiconductor Components in the American Marketplace

  by Geoffrey Bock

  This case study describes how Sharp Microelectronics of the Americas is planning to use a business-to-business integration (B2Bi) solution from Extricity/Peregrine to improve the sales and management.
  Oct. 4, 2001

  All Members

  

• Anonymous Now (and Then)

  Sometimes It Is in the Best Interest of a Company for Employees To Browse Catalogs Anonymously

  by Martha Frey

  Anonymous Now functionality gives employees the ability to make privacy choices at will, while preserving the supplier’s overall ability to know the customer and send relevant marketing messages.
  Oct. 4, 2001

  All Members

  

• Catalog Commerce

  Helping Your Customers Make Wise Choices

  by Martha Frey

  We like the phrase “catalog commerce” because it puts the emphasis where it belongs: on the power of the catalog.
  Aug. 30, 2001

  All Members

  

• The Customer Revolution

  How to Thrive When Customers Are in Control

  by Patricia Seybold

  In The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company.
  Jun. 1, 2001

  All Members

  

• Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce

  Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You

  by Martha Frey

  What does a product content management system look like? This report identifies the tools that manufacturers and distributors need to manage their product information better.
  May. 24, 2001

  All Members

  

• Philips Consumer Electronics Gets Closer to Its Customers:

  Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty

  by David Marshak

  Philips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles.
  Jan. 11, 2001

  All Members

  

• Contending with Content

  The Five Labors that Deliver Compelling E-Business Experiences

  by Susan Aldrich

  Making e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures.
  Nov. 2, 2000

  All Members

  

• Understanding the Requirements for E-Markets

  Where Should you Place Your Bets?

  by Susan Aldrich

  E-markets are hard to use for buyers, have a problematic business model for suppliers, and are still quite immature in terms of functionality. Executives rethinking their e-market investments will see where their companies fit and what the trade-offs are.
  Aug. 17, 2000

  All Members

  

• E-Merchandising Readiness Checklist:

  Helping Customers Make Buying Decisions

  by Martha Frey

  No Description Available
  Jul. 28, 1999

  All Members

  

• Putting the E in E-Merchandising

  Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More

  by Martha Frey

  Whether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide jus
  Jul. 21, 1999

  All Members

  

• Duck Head Apparel Goes National on the Web

  Non-Catalog Retailer Tackles E-Commerce

  by David Marshak

  Duck Head Apparel, a brand of casual clothes sold through major retailers, launched its own online store—a major undertaking for a manufacturer that had never even had a catalog
  Apr. 14, 1999

  All Members

  

• Adding Executive Job Searching to the Wall Street Journal Interactive Edition

  Crossing the Digital Divide for Job Recruiting

  by Geoffrey Bock

  The Wall Street Journal and Korn Ferry created a partnership to link the WSJ's employment ads with Korn Ferry's interactive screening tool, FutureStep. Their goal: reduce the time to fill business manager positions from 4 months to 30 days.
  Jun. 1, 1998

  All Members

  

• Bacardi Limited Leverages Groupware into Electronic Commerce

  Providing a View into the Supply/Distribution Chain

  by David Marshak

  No Description Available
  May. 1, 1998

  All Members

  

• National Semiconductor Seduces Its Value Chain

  A Best Practice in Electronic Commerce

  by Patricia Seybold

  National Semi continues to impress us with the deliberate way it continuously extends the reach of its electronic business initiatives.
  May. 1, 1998

  All Members

  

• Bankers Trust Australia Extends Its Marketing Reach

  The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies

  by Wayne Eckerson

  No Description Available
  Mar. 1, 1998

  All Members

  

• The Wall Street Journal Interactive Edition, 1997

  Extending and Enhancing the Marketplace for Business Information

  by Geoffrey Bock

  No Description Available
  Jan. 1, 1998

  All Members

  

• Focus Your Electronic Business Efforts on Saving Customers Time and Sparing Them Aggravation

  The Underlying Principles for Successful Ventures

  by Patricia Seybold

  No Description Available
  Dec. 1, 1997

  All Members