E-Commerce, Online
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End-to-Edge Visibility
Architecting Applications for the Edge of the Network
by David MarshakWe need to move from an internal focus on end-to-end computing to enabling users and devices at the edge of the network and provide end-to-edge visibility. -
Don’t Wait to Extend Your Enterprise!
How Should You Prioritize Your Initiatives? Start from the Outside In
by Patricia SeyboldCompanies that focus on internal operational efficiencies rather than extended-enterprise applications are doomed to failure! -
Sharp Microelectronics of the Americas’ Strategy for Integrating Enterprise Applications
Managing the Demand for Semiconductor Components in the American Marketplace
by Geoffrey BockThis case study describes how Sharp Microelectronics of the Americas is planning to use a business-to-business integration (B2Bi) solution from Extricity/Peregrine to improve the sales and management. -
Anonymous Now (and Then)
Sometimes It Is in the Best Interest of a Company for Employees To Browse Catalogs Anonymously
by Martha FreyAnonymous Now functionality gives employees the ability to make privacy choices at will, while preserving the supplier’s overall ability to know the customer and send relevant marketing messages. -
Catalog Commerce
Helping Your Customers Make Wise Choices
by Martha FreyWe like the phrase “catalog commerce” because it puts the emphasis where it belongs: on the power of the catalog. -
The Customer Revolution
How to Thrive When Customers Are in Control
by Patricia SeyboldIn The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company. -
Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce
Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You
by Martha FreyWhat does a product content management system look like? This report identifies the tools that manufacturers and distributors need to manage their product information better. -
Philips Consumer Electronics Gets Closer to Its Customers:
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
by David MarshakPhilips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles. -
Contending with Content
The Five Labors that Deliver Compelling E-Business Experiences
by Susan AldrichMaking e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures. -
Understanding the Requirements for E-Markets
Where Should you Place Your Bets?
by Susan AldrichE-markets are hard to use for buyers, have a problematic business model for suppliers, and are still quite immature in terms of functionality. Executives rethinking their e-market investments will see where their companies fit and what the trade-offs are. -
E-Merchandising Readiness Checklist:
Helping Customers Make Buying Decisions
by Martha FreyNo Description Available -
Putting the E in E-Merchandising
Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More
by Martha FreyWhether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide jus -
Duck Head Apparel Goes National on the Web
Non-Catalog Retailer Tackles E-Commerce
by David MarshakDuck Head Apparel, a brand of casual clothes sold through major retailers, launched its own online store—a major undertaking for a manufacturer that had never even had a catalog -
Adding Executive Job Searching to the Wall Street Journal Interactive Edition
Crossing the Digital Divide for Job Recruiting
by Geoffrey BockThe Wall Street Journal and Korn Ferry created a partnership to link the WSJ's employment ads with Korn Ferry's interactive screening tool, FutureStep. Their goal: reduce the time to fill business manager positions from 4 months to 30 days. -
Bacardi Limited Leverages Groupware into Electronic Commerce
Providing a View into the Supply/Distribution Chain
by David MarshakNo Description Available -
National Semiconductor Seduces Its Value Chain
A Best Practice in Electronic Commerce
by Patricia SeyboldNational Semi continues to impress us with the deliberate way it continuously extends the reach of its electronic business initiatives. -
Bankers Trust Australia Extends Its Marketing Reach
The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies
by Wayne EckersonNo Description Available -
The Wall Street Journal Interactive Edition, 1997
Extending and Enhancing the Marketplace for Business Information
by Geoffrey BockNo Description Available -
Focus Your Electronic Business Efforts on Saving Customers Time and Sparing Them Aggravation
The Underlying Principles for Successful Ventures
by Patricia SeyboldNo Description Available
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