Anonymous Now (and Then)

Sometimes It Is in the Best Interest of a Company for Employees To Browse Catalogs Anonymously

October 4, 2001

Anonymous Now is the trigger for opting out of data collection and product suggestions during a particular visit to a supplier’s Web catalog. Anonymous Now functionality gives employees the ability to make privacy choices at will, while preserving the supplier’s overall ability to know the customer and send relevant marketing messages.

 

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1 comment


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