Customized, Personalized Products

  • Do You See What I See?

    Why Customer Service Reps Need to Be Able to Access What Customers Actually Saw

    by
    When customers can see information within their account pages on your website that your support agents can’t see, how can they trust your CSRs to really help when there are problems?
    Jun. 19, 2014
    All Members
    click to read more
  • Lumosity Harnesses 45 Million Brains

    A Customer Ecosystem Focused on Improving Our Brains’ Performance

    by
    Lumos Labs’ Lumosity is more than a set of brain-training games. It’s an ecosystem aligned around one customer-centric goal: helping people improve their brains’ performance.
    Sep. 6, 2013
    Strategies
    click to read more
  • Customizing Greeting Cards Online

    How Well Did American Greetings and Hallmark Meet My Customer Scenario?

    by
    Going through a card-buying scenario identified some important lessons for all businesses about keeping promises and providing a seamless experience throughout your customer ecosystem.
    Jun. 20, 2013
    Strategies
    click to read more
  • Customer Co-Design for Elder Independence

    Approach for Elders to Age in Their Homes

    by
    Dr. Allan Teel's new book  tells the remarkable story of an innovative “virtual assisted-living” program that was co-designed with 40 elders in Maine and is now rolling out across the country. 
    Jun. 13, 2013
    All Members
    click to read more
  • Being Creative on Zazzle.com

    How Easy Is It to Create (and Sell) Your Own Customized Products?

    by
    Zazzle.com makes it easy for people to create and sell customized products. Here’s our review of Zazzle’s tools for customizing products, creating storefronts, and merchandising custom designs.
    Jan. 17, 2013
    Strategies
    click to read more
  • Daily Deal Fatigue

    Putting the Bloom Back on the Rose

    by
    After an explosion onto the marketplace a few years ago, daily deal sites are floundering. Why are consumers turned off and what can dealers and merchants do to win them back?
    Dec. 6, 2012
    Strategies
    click to read more
  • BuzzCar—Peer-to-Peer Car Rental

    Building a Platform for Participation for a “Peers Inc.” Business Model

    by
    Buzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model.
    Oct. 11, 2012
    Strategies
    click to read more
  • When and How to Embed Customer Co-Design into Your Projects

    What Customer Co-Design Options Fit Your Purview?

    by
    We have found at least six opportunities to embed customer co-design into the projects you’re already doing. Our recommendation? Use customer co-design early and often.
    Apr. 19, 2012
    Strategies
    click to read more
  • Facebook’s Timeline: Seductive and Dangerous?

    Applications Integrated into Timeline Track Everything that You and Your Friends Do

    by
    Facebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked.
    Mar. 22, 2012
    Strategies
    click to read more
  • Unintended Risks of Using Facebook

    Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!

    by
    Be a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices.
    Mar. 8, 2012
    Strategies
    click to read more
  • Local Motors: Open Source Car Design and Local Manufacturing

    Forging a Customer Ecosystem to Transform the Automobile Industry

    by
    Can you transform an industry from the outside? That’s what Local Motors is doing with the automobile industry with its customer ecosystem to design and produce great cars.
    Jan. 26, 2012
    Strategies
    click to read more
  • The Next Big Thing: Customer Ecosystems

    Six Secrets for Designing Business Networks Aligned To Help Customers Get Things Done

    by
    Customer ecosystems are business networks that are aligned to help customers get things done—both the things they want to accomplish and the things they want to manage. We’ve found six keys to designing successful customer ecosystems.
    Jan. 12, 2012
    Strategies
    click to read more
  • A Best Practice Example of Applying UX Principles to Product Design and Development

    Koko Fitness Demonstrated How to Do It Right Back in 2005!

    by ,
    Koko Fitness, a small company that designs and sells interactive workout systems, has been a shining example of best practices in incorporating customer experience and user experience methods into their product design and development lifecycle.
    Jun. 16, 2011
    Strategies
    click to read more
  • Pandora: Delivering Personalized Internet Radio

    How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization to Improve Music Playlists

    by
    As is the case with many electronic publishing efforts, Pandora has merged the best of both worlds: a professional taxonomy with the wisdom of the crowds. Professional musicians categorize music, but people can vote on whether certain songs really belong.
    Jun. 10, 2010
    Strategies
    click to read more
  • How Custom Product Design Can Spawn Customer-Centric Ecosystems

    How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

    by
    Three companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products.
    Jan. 7, 2010
    Strategies
    click to read more
  • Local Motors

    Reinventing the Car Industry from the Outside In

    by
    Local Motors is a new American car company with an innovative approach: get customers to design cars, manufacture them locally, and let customers help assemble their own cars Build-A-Bear style!
    Oct. 23, 2009
    All Members
    click to read more
  • Smart Customization Comes of Age

    Best Practices from the MIT Smart Customization Seminar 2008

    by
    Smart Customization, a profitable and sustainable implementation of mass customization, is gaining traction. The MIT Smart Customization Seminar, held November 2008, provided glimpses of what international practitioners have done and learned.
    Jan. 8, 2009
    Strategies
    click to read more
  • How Keds Uses Zazzle's Customization

    Best Practices from the MIT Smart Customization Seminar 2008

    by
    Keds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations.
    Jan. 8, 2009
    All Members
    click to read more
  • Mars Direct: Customized Candy Combats Commoditization

    Best Practices from the MIT Smart Customization Seminar 2008

    by
    Learn how personalized M&Ms have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars. Mars Direct’s R&D Director, Dan Michael describes the journey to-date.
    Jan. 8, 2009
    Strategies
    click to read more
  • How Adidas Moved to Smart Customization & Personalized Coaching

    A Journey from Mass-Produced to Smart Customization

    by
    Adidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching.
    Jan. 8, 2009
    All Members
    click to read more