Media, Publishing, & Entertainment

  • Boston Globe Masters Social Media in a Crisis

    How the Boston Globe Covered the Boston Marathon Bombing

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    What does it take to beat all the major news and cable networks in news coverage? An amazing team and a commitment to getting it right! Learn how the Boston Globe became the trusted source of information during the Boston Marathon crisis.
    Apr. 25, 2013
    All Members
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  • What Makes Amazon Tick?

    Understanding the Levers that Amazon Uses to Run Its Business

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    Amazon’s strategic intent is to be the most customer-centric company and to offer the earth’s biggest selection of products. But what are the underlying goals and strategies the company uses to deliver on those promises?
    Feb. 7, 2013
    Strategies
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  • Amazon’s Next Moves

    It’s a Customer Ecosystem Poised to Become an Increasingly Important Part of Our Lives

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    Amazon isn’t “just” an online retailer; it’s a vibrant and layered customer ecosystem designed to help you get things done faster and cheaper. Amazon phones will bring added convenience. Amazon’s ads will be more relevant than Google’s or Facebook’s.
    Jan. 3, 2013
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  • Will Amazon.com Emerge as a Viable Gaming Platform?

    Enabling Platform-Agnostic Social Gaming Customer Ecosystems

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    Amazon may provide the next major ecosystem for social gaming, challenging Facebook, Zynga, Apple, and Google.
    Aug. 16, 2012
    All Members
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  • Steps to Success for Personalizing Your Customer Experience

    A Roadmap for Personalization

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    See how pioneers in personalization, including Bakers Shoes and Netflix, use personalization to great advantage. Personalization varies among businesses and among customers, but we offer the specific steps you can take to set and accomplish personalization goals that enhance your business and your customer experience.
    Jun. 7, 2012
    All Members
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  • Facebook’s Timeline: Seductive and Dangerous?

    Applications Integrated into Timeline Track Everything that You and Your Friends Do

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    Facebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked.
    Mar. 22, 2012
    Strategies
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  • Unintended Risks of Using Facebook

    Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!

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    Be a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices.
    Mar. 8, 2012
    Strategies
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  • How Does Google’s Privacy Policy Affect You?

    It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior

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    When Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services.
    Feb. 23, 2012
    All Members
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  • Apple Sacrifices Customer Experience for Revenue

    Lowering Customer Satisfaction by Adding Friction to a Seamless Experience

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    Apple is exacting a higher commission on digital media purchased from within publishers’ own iPhone apps, forcing them to modify the seamless customer experience. The result is angry customers and a potential hit to the Apple brand.
    Aug. 4, 2011
    All Members
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  • Living and Working in "the Cloud"

    How Digital Services are Reshaping Our Lives

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    Are you addicted to digital services, mobile apps, cloud computing, SaaS, social media, and digital media? Here are some things to think about before it’s too late!
    Jun. 2, 2011
    Strategies
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  • LOUD3R Content Curation Platform

    Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content

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    Marketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs.
    Apr. 7, 2011
    Strategies
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  • Nature's Scitable: Going Mobile

    Why Scitable Chose a Mobile Web Strategy Over a Mobile App Strategy for Its First Mobile Initiative

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    What’s the best mobile strategy to embrace if you want to reach mobile users around the world and get optimized search placement? Here’s what Nature Education’s Scitable division did.
    Mar. 31, 2011
    Strategies
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  • Why the Huffington Post Is Successful

    Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA

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    The Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content.
    Feb. 17, 2011
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  • Why Quora Is Useful (and Addictive)

    Crowdsourced Q&A Community Builds a Knowledge Repository

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    Why is Quora a useful Q&A site for businesspeople and professionals and how should you use it?
    Feb. 3, 2011
    All Members
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  • WikiLeaks Will Catalyze a Huge Data Security Backlash

    Patty's Pioneers' Predictions for 2011

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    Reactions to WikiLeaks will cause massive capital investment in information security causing a significant stimulus to the IT industry in 2011. 2011 will also herald the beginning of major decline in freedom on the Web
    Jan. 6, 2011
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  • Facebook Tries to Clean Up Its Privacy Act

    Can Facebook Users Really Expect Any Privacy Protections?

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    Will Mark Zuckerberg pay attention to customers' desire to control the information they share through applications that connect with the Facebook platform?
    Oct. 14, 2010
    All Members
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  • Pandora: Delivering Personalized Internet Radio

    How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization to Improve Music Playlists

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    As is the case with many electronic publishing efforts, Pandora has merged the best of both worlds: a professional taxonomy with the wisdom of the crowds. Professional musicians categorize music, but people can vote on whether certain songs really belong.
    Jun. 10, 2010
    Strategies
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  • AIP UniPHY: Creating a Professional Social Network

    How the American Institute of Physics Is Creating Value Add for Its Members

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    How do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored.
    Mar. 4, 2010
    Strategies
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  • What Happened in the Music Industry Will Happen To You

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    By 2000, the music industry was under siege by renegade customers. Here’s how new businesses and new business models emerged in response to customers' behaviors.
    Mar. 1, 2010
    All Members
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  • Nature Reinvents Textbooks

    Scitable: A NextGen Ecosystem for Learning & Teaching Science

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    Nature Education has an innovative replacement for college textbooks. It’s an online resource and classroom with a network of subject matter experts. And it’s free to students and faculty.
    Oct. 1, 2009
    Strategies
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