B2B and B2C Marketing

  • Suncorp Group Increases Online Revenues

    A Digital Transformation Success Story

    by
    Digital Transformation can be a key to effective marketing. Learn how Suncorp Group’s digital strategy, combined with a digital marketing maturity model, is leading to impressive results.
    Apr. 29, 2015
    All Members
    click to read more
  • Unsubscribe Me!

    How Easily Do You Let Customers Go, and How Well Do You Entice Them to Come Back?

    by
    Suffering from email overload? Start using those unsubscribe links on most email communications. But you will find that it is easier to get off some companies’ lists than others.
    Apr. 2, 2015
    Strategies
    click to read more
  • CVS Makes It Easy to Reap the Value of Loyalty

    Making Savings Relevant, Easy, and Obvious!

    by
    Does your organization offer a rewards program that encourages loyalty, spending, and makes customers feel good about doing business with you? You can learn some lessons from CVS!
    Dec. 11, 2014
    Strategies
    click to read more
  • Are Your Daily Deal Customers Just One-Night Stands?

    How Might You Convert Them to Loyal, Repeat Customers?

    by
    Merchants who invest in daily deal discounts to court new customers need to follow up with planned marketing campaigns or the new customers might just be a “one-night stand.”
    Jul. 31, 2014
    All Members
    click to read more
  • Steps to Success for Personalizing Your Customer Experience

    A Roadmap for Personalization

    by
    See how pioneers in personalization, including Bakers Shoes and Netflix, use personalization to great advantage. Personalization varies among businesses and among customers, but we offer the specific steps you can take to set and accomplish personalization goals that enhance your business and your customer experience.
    Jun. 7, 2012
    All Members
    click to read more
  • All I Want for the Holidays

    A Wish List to My Favorite Retailers and Etailers

    by
    Here's a list of ways to personalize the holiday shopping experience that will delight customers and bring in extra sales from those of us who avoid Black Friday and Cyber Monday.
    Dec. 15, 2011
    All Members
    click to read more
  • Success with Best Practices for Targeted Merchandising

    Unlocking the Power of Recommendation Engines

    by
    Recommendation technology has made targeted merchandising accessible to merchants of any size. We’ve identified three best practices for targeted merchandising, plus the eight principles that will guide you in applying the practices.
    Oct. 27, 2011
    All Members
    click to read more
  • Engage Them Early, and They'll Be Customers for Life

    Targeting College Students for Free or Discounted Products and Services Can Be a Great Customer Relationship Strategy

    by
    Students are an excellent audience when prospecting for loyal customers. Engage them early with great products, great deals, and a great customer experience so that they turn to your company when they graduate and are ready to become loyal to a brand.
    Sep. 22, 2011
    All Members
    click to read more
  • Customer (and Partner) Segment Advocates

    Patty's Dream Team: Roles and Responsibilities You'll Need for Your Customer-Centric Organization

    by
    One key to success in becoming a customer-centric organization is to have strong customer and partner advocates with clout. Here are some role models and suggested responsibilities that may help you build or refine these roles for your company.
    Sep. 13, 2011
    Strategies
    click to read more
  • The New B2B Marketing in Practice

    Lessons in Content Marketing, Lead Nurturing and Scoring

    by
    Marketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics.
    Nov. 18, 2010
    All Members
    click to read more
  • B2B Marketers Prepare to Get the Most Out of Today's Technology Tools

    Seven Steps to Adapting to Changes in Buyer Behavior and Capitalizing on Opportunities

    by
    For many marketers the catch-up required to take advantage of technology and respond to new buying behavior is overwhelming. This report provides a seven-step framework for understanding what is different and preparing to make the changes.
    Aug. 12, 2010
    All Members
    click to read more
  • Keys to E-Merchandising Success in Troubled Economic Times

    Help Customers Make Wise Buying Decisions and You Will Foster Loyalty

    by ,
    In these hard economic times, you need to make it as easy for your customers to find, choose, and buy your products. Ten e-merchandising best practices are presented in this report.
    Nov. 13, 2008
    All Members
    click to read more
  • End-to-End Search Marketing and Customer Experience

    Summary of Survey Results

    by
    Making the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result.
    Jun. 26, 2008
    Strategies
    click to read more
  • Why CRM Is the Wrong Answer to the Wrong Question

    Are You Investing in the Right Stuff?

    by
    CRM applications do a lousy job of addressing the strategic customer issues that every organization faces. If you’re in the process of yet another round of CRM improvements, perhaps it’s time to take a fresh look at what your strategy really should be.
    Jul. 12, 2007
    All Members
    click to read more
  • Customer Innovation Guide: Identify and Study Lead Customers

    Have You Taken the First Step towards Customer-Led Innovation?

    by
    This guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers.
    Oct. 19, 2006
    All Members
    click to read more
  • Customer Innovation Guide: Five Roles Your Customers Should Be Playing

    How Engaged Are Your Customers in Shaping the Future of Your Business?

    by
    This guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization.
    Oct. 11, 2006
    All Members
    click to read more
  • Virtually Being There

    Royal Caribbean Cruises, Ltd. Creates an Online Onboard Experience

    by
    In an interview with Maria Polo Gonzalez, manager of e-marketing and distribution for Royal Caribbean Cruise Ltd., she describes how she and her team brought the onboard experience online.
    Sep. 7, 2006
    All Members
    click to read more
  • Staples

    Customers Help Bring a Customer Experience Promise to Life

    by
    Staples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about.
    Jun. 8, 2006
    Strategies
    click to read more
  • What's on the Minds of Lead Customer-Centric Executives in 2006?

    Patty’s Visionaries Share Their Visions, Their Realities, and What’s Working for Them

    by
    Patty Seybold’s visionary customer-centric executives are engaging with customers in new ways to co-design better offerings and experiences.
    May. 25, 2006
    Strategies
    click to read more
  • Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange

    Peer-to-Peer Lending and Borrowing for “Freeformers”

    by
    Here’s a description of what the Zopa team did to meet their target audiences’ key scenarios and to design their business once they clearly understood those scenarios.
    Feb. 23, 2006
    All Members
    click to read more