B2B and B2C Marketing

  • Digital Transformation at Sears Holdings

    Data-driven Personalization Fuels a Member-Centric Strategy

    by ,
    Since 2009, Sears Holdings (Sears, K-Mart and related brands) have promoted a rewards program called "Shop Your Way" to turn shoppers into members. The loyalty program is supported by big data analytics and targeted, personalized marketing. At the same time, the retailer has innovated in cross-channel customer experience.
    Jul. 16, 2015
    Strategies
    click to read more
  • Robocalls: Annoying and Illegal

    Avoid This Customer-Unfriendly Practice Except for Appointment Reminders

    by
    So, how annoying are those automated marketing calls that interrupt you at dinner time? And they aren’t only annoying, they’re illegal. Still robocalling, as it is called, is proliferating. What can you do about it?
    Nov. 14, 2013
    All Members
    click to read more
  • Agilent’s Virtuous Circle of Personalization

    Customer Experience, Content Strategy, and Marketing Automation Create a Machine that Drives Customer Engagement

    by
    Agilent offers lessons on achieving a highly personalized experience for customers of all stripes at all phases of engagement.
    Aug. 7, 2013
    Strategies
    click to read more
  • Speakerfile’s Expert Visibility Platform

    A “Speakers’ Bureau in a Box”

    by
    Speakerfile software platform increases the visibility of subject matter experts and helps marketers capitalize on speaking opportunities as a component of a thought leadership or content marketing strategy.
    Jan. 10, 2013
    Strategies
    click to read more
  • Adobe Recommendations: Personalizing the Customer Experience

    Harnessing the Power of the Adobe Digital Marketing Suite

    by
    Adobe Recommendations should be on the short list of marketers in retail ecommerce, B2B ecommerce, media, financial services, high tech, or publishing who seek to personalize their customer experience and drive higher revenues.
    Aug. 16, 2012
    All Members
    click to read more
  • Steps to Success for Personalizing Your Customer Experience

    A Roadmap for Personalization

    by
    See how pioneers in personalization, including Bakers Shoes and Netflix, use personalization to great advantage. Personalization varies among businesses and among customers, but we offer the specific steps you can take to set and accomplish personalization goals that enhance your business and your customer experience.
    Jun. 7, 2012
    All Members
    click to read more
  • Facebook’s Timeline: Seductive and Dangerous?

    Applications Integrated into Timeline Track Everything that You and Your Friends Do

    by
    Facebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked.
    Mar. 22, 2012
    Strategies
    click to read more
  • Unintended Risks of Using Facebook

    Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!

    by
    Be a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices.
    Mar. 8, 2012
    Strategies
    click to read more
  • How Does Google’s Privacy Policy Affect You?

    It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior

    by
    When Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services.
    Feb. 23, 2012
    All Members
    click to read more
  • Recommendation Evaluation Framework, Version 2

    Evaluating Solutions for Personalization and Recommendations

    by
    Recommendation solutions automate and personalize suggestions. Here are the key criteria you should use for selecting a recommendation solution.
    Sep. 22, 2011
    All Members
    click to read more
  • Content Curation Evaluation Framework, Version 3

    What to Consider When Evaluating Content Curation Platforms for Marketing

    by
    Content curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community.
    Sep. 8, 2011
    All Members
    click to read more
  • Recommendation Solution Market Recap: 1Q2011

    Mobile, UI, and Algorithm Enhancements Lead the Product News

    by
    Based on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands.
    Aug. 4, 2011
    Technologies
    click to read more
  • HiveFire's Curata Platform for B2B Content Curation

    Streamlining Multi-Channel Content Curation for B2B Marketers

    by
    Review of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms.
    May. 5, 2011
    Strategies
    click to read more
  • What Marketing Automation Suppliers Have Learned About Implementation Success, V1

    Survey Results on the Skills, Processes, and Organizational Practices Needed for Success

    by
    What changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make.
    Apr. 21, 2011
    All Members
    click to read more
  • LOUD3R Content Curation Platform

    Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content

    by
    Marketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs.
    Apr. 7, 2011
    Strategies
    click to read more
  • Adobe's Online Marketing Suite

    Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision

    by
    The Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite.  Gain a perspective on what’s needed and insight into Adobe’s offering.
    Mar. 24, 2011
    Strategies
    click to read more
  • ConnectedN's Content Curation for Social Media Engagement

    Enabling Busy Subject Matter Experts to Deliver Valuable Content to Clients and Prospects

    by
    Content curation for social media engagement. Product review of ConnectedN, a content curation platform that enables professionals to easily engage in social media conversations by making timely comments on relevant third-party content.
    Mar. 24, 2011
    Technologies
    click to read more
  • Side-by-Side Comparison of Six Recommendations Solutions

    Spreadsheet Lays Out Vendor Performance from Avail, Baynote, Certona, Loomia, Omniture, and RichRelevance against Our Detailed Requirements

    by
    Our side-by-side comparison spreadsheet analyzes six leading recommendations solutions.
    Nov. 11, 2010
    Technologies
    click to read more
  • Implementation Challenges Limit B2B Marketers' Success with Automation

    The Technology Is Increasingly Essential, Yet Few Are Ready to Transform Their Operations

    by
    Marketing automation is growing in B2B. The business justification is strong. The vendors are solid and innovative. But a large portion of implementations fail to realize their potential. This article is the first in a series to dis-cover why.
    Jul. 1, 2010
    All Members
    click to read more
  • Avail Intelligence Behavioral Merchandising

    Platform Automates Merchandising, Recommendations, Social Search

    by
    If you are in retail or B2B ecommerce, Avail Behavioral Merchandising should be on your short list. Avail Intelligence’s solution, among the most mature on the market, with unique support for collaborative merchandising and strong client care.
    May. 13, 2010
    Technologies
    click to read more