IT Strategy

  • Apple/IBM Enterprise MobileFirst Partnership

    Will Enterprise IT Execs & Mobile App Developers Embrace IBM’s MobileFirst iOS Offerings?

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    This partnership to support mobile devices and apps in the enterprise is significant.  IBM will sell, support, and manage iDevices and apps that can integrate into back-end systems.
    Jul. 24, 2014
    All Members
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  • IBM’s MobileFirst “Customer Cloud” Strategy

    Will Enterprise IT Execs Entrust Their Customer Data to IBM’s Cloud & Mobile Tools?

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    How do IBM’s MobileFirst and CodeName: BlueMix PaaS initiatives help corporate information technology executives and developers? Consider using these services to develop your company’s “Customer Cloud.”
    Mar. 28, 2014
    All Members
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  • Priorities for Microsoft’s New CEO

    Focus on Cross-Platform Mobile Application Development & Customer Clouds

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    Open Letter from Patty Seybold to Satya Nadella, Microsoft’s new CEO, about what Microsoft’s strategy should be to save Microsoft’s bacon.
    Feb. 14, 2014
    All Members
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  • Cloud Computing in 2015

    End-Customers’ Priorities Will Drive Companies’ Customer Cloud Implementations

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    Customers want access to their information from anywhere and from any device. The best way to provide that access is via the cloud. By 2015, we predict that customer clouds will abound. Will you be ready?
    Dec. 13, 2013
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  • New Metaphors Spur Innovation

    How We Describe Things Impacts How We Think about Using Them

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    How do we think about computer technology? We use analogies and metaphors to describe technical approaches that are invisible and irrelevant to most technology users. But the metaphors we use limit our ability to innovate.
    Mar. 6, 2013
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  • Profile of Lead Users in Systems Architecture

    What Can We Learn from Patty’s Pioneers that Will Help Us Identify Lead Users

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    Lead users are the people who want to design their own products and services because yours don’t fit the bill. To identify true lead users, you need to know what to look for. Use this example from info tech when you’re recruiting lead users in any domain
    Nov. 8, 2012
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  • Are You Tracking Your Customers’ Locations on Their Mobile Phones?

    Marketers Beware: Customers Don’t Want Their Locations to Be Tracked and Monitored

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    Do you know where you are? Everyone else might! Today’s smartphones are tracking devices that also happen to make phone calls. Your mobile apps are probably tracking your location and sharing that information without your permission.
    Jul. 19, 2012
    All Members
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  • What’s Happening in IT and What’s on Our Radar?

    Observations and Trends from Patty’s Pioneers’ Spring Meeting

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    Veteran, pioneering technology architects compare notes on technology trends in mobile, cloud computing, data centers, and post-social media and discuss how they approach problems such as complex decision-making, life sciences, operations, and financial services.
    May. 24, 2012
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  • SDL BeGlobal 1.1

    Real-Time, Automated Translation for Knowledgebase Content

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    SDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content.
    May. 12, 2011
    Technologies
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  • What Marketing Automation Suppliers Have Learned About Implementation Success, V1

    Survey Results on the Skills, Processes, and Organizational Practices Needed for Success

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    What changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make.
    Apr. 21, 2011
    All Members
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  • Five Reasons to Put Your Business in the Cloud

    How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It

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    SaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company.
    Apr. 14, 2011
    Strategies
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  • Nature's Scitable: Going Mobile

    Why Scitable Chose a Mobile Web Strategy Over a Mobile App Strategy for Its First Mobile Initiative

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    What’s the best mobile strategy to embrace if you want to reach mobile users around the world and get optimized search placement? Here’s what Nature Education’s Scitable division did.
    Mar. 31, 2011
    Strategies
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  • Using Smartsheet to Work with "Customers"

    The Center for Cartoon Studies and the New York Charter School Association Extend a New Project Management Tool to Solve Problems For and With Their "Customers"

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    The New York Charter Schools Association and the Center for Cartoon Studies have adopted the cloud-based, spreadsheet-like Smartsheet collaborative project management tool to solve significant problems for their customers.
    Mar. 3, 2011
    Strategies
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  • WikiLeaks Will Catalyze a Huge Data Security Backlash

    Patty's Pioneers' Predictions for 2011

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    Reactions to WikiLeaks will cause massive capital investment in information security causing a significant stimulus to the IT industry in 2011. 2011 will also herald the beginning of major decline in freedom on the Web
    Jan. 6, 2011
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  • Designing/Refining Your Mobile Strategy

    Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices

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    Mobile phones will soon surpass computers as the most prevalent way to do business online. Your business needs a mobile strategy. Here’s how to think about it.
    Dec. 23, 2010
    Strategies
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  • IBM's Enterprise Content Management Strategy: Bigger than ERP?

    Broader and Deeper; Redefines Both Content and Management

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    IBM's Enterprise Content Management (ECM) strategy is big—very big. And that’s good news for customers.
    Nov. 25, 2009
    Technologies
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  • Green Engineering: Cutting Energy Consumption in the Tropics

    Create a Holistic Model; Monitor and Manage Inputs and Outputs in Real Time; Provide Visualization Tools

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    What are the current best practices in green engineering? Travel with us to Malaysia to learn how to cut energy costs by 60% when cooling buildings in the tropics.
    May. 7, 2009
    All Members
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  • Green Infrastructure

    If We Build It, Will They Use It?

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    Where is urban transportation going? Mobility on demand using green approaches is the next wave.
    Mar. 20, 2009
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  • Are We Entering a Golden Age of IT?

    How Pioneering Technology Architects View the Current Business Challenges and IT Opportunities

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    How do you leap ahead even in harsh economic times? Here are some tips from seasoned IT architects.
    Nov. 13, 2008
    All Members
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  • Using Lakes to Monitor the Health of the Planet

    Using Sensors and Cross-Disciplinary Teams to Understand Complex Ecosystems Quickly

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    The PASEO project follows 24 biologists, engineers, and computer scientists as they model and monitor a chain of lakes in Argentina. This case study highlights best practices in green engineering, useful to forward-thinking business strategists.
    Aug. 7, 2008
    All Members
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