High Tech, Science & Engineering

  • Educating a Generation of Change-Makers

    Meet Some Graduates of URDT’s Breakthrough Curriculum

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    For over 25 years, Uganda Rural Development and Training (URDT) has evolved and refined an educational curriculum that empowers people to become creators, leaders, and entrepreneurs. These young women are changing our world.
    Nov. 14, 2014
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  • 25 Years of Training Young Innovators

    Your Next Hires? FIRST Inspires Young People to Invent and Innovate in Team Co-Opetition

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    FIRST is a nonprofit that offers a proven approach to team-based innovation. Its innovation framework has been refined over 25 years, with kids from 6 to 18, from 80 countries. Why not try it in your organization?
    Apr. 10, 2014
    All Members
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  • Agilent’s Virtuous Circle of Personalization

    Customer Experience, Content Strategy, and Marketing Automation Create a Machine that Drives Customer Engagement

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    Agilent offers lessons on achieving a highly personalized experience for customers of all stripes at all phases of engagement.
    Aug. 7, 2013
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  • What Makes Amazon Tick?

    Understanding the Levers that Amazon Uses to Run Its Business

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    Amazon’s strategic intent is to be the most customer-centric company and to offer the earth’s biggest selection of products. But what are the underlying goals and strategies the company uses to deliver on those promises?
    Feb. 7, 2013
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  • Facebook’s Timeline: Seductive and Dangerous?

    Applications Integrated into Timeline Track Everything that You and Your Friends Do

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    Facebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked.
    Mar. 22, 2012
    Strategies
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  • Unintended Risks of Using Facebook

    Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!

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    Be a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices.
    Mar. 8, 2012
    Strategies
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  • How Does Google’s Privacy Policy Affect You?

    It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior

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    When Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services.
    Feb. 23, 2012
    All Members
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  • The Next Big Thing: Customer Ecosystems

    Six Secrets for Designing Business Networks Aligned To Help Customers Get Things Done

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    Customer ecosystems are business networks that are aligned to help customers get things done—both the things they want to accomplish and the things they want to manage. We’ve found six keys to designing successful customer ecosystems.
    Jan. 12, 2012
    Strategies
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  • America's First Responders Need Your Help!

    Support Legislation that Would Allocate the D Block Spectrum to Public Safety!

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    A white paper published by the Public Safety Alliance describing why the U.S. Congress should support legislation to allocate wireless spectrum to public safety.
    Sep. 1, 2011
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  • Why Apple's iCloud Service Will Be Successful

    iCloud Service Provides Much-Needed Seamless Synchronization of Digital Media and Applications

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    Apple’s iCloud offering is misunderstood. It’s not a streaming audio/video service. It’s a “keep my life in synch across my devices” service.
    Jun. 30, 2011
    Strategies
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  • Living and Working in "the Cloud"

    How Digital Services are Reshaping Our Lives

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    Are you addicted to digital services, mobile apps, cloud computing, SaaS, social media, and digital media? Here are some things to think about before it’s too late!
    Jun. 2, 2011
    Strategies
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  • Providing Consistent Customer Support

    A Great Experience Shouldn’t Depend on the Luck of the Draw as It Does with Dell's Support Processes

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    Dell’s current support processes don’t appear to provide consistent answers nor one-touch problem resolution. How well does your company address customers’ moments of truth when resolving problems?
    May. 12, 2011
    Strategies
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  • The New B2B Marketing in Practice

    Lessons in Content Marketing, Lead Nurturing and Scoring

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    Marketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics.
    Nov. 18, 2010
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  • Oracle to Acquire ATG

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    Big news in ecommerce last week. On November 2, Oracle announced its intention to acquire ATG. Who will be the winners and losers of this deal?
    Nov. 11, 2010
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  • Apple's Amazing Comeback

    How Apple Catapulted Beyond Microsoft, Google, Dell, Sony, IBM, Amazon, and HP in the Hearts and Minds of Customers

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    How did Apple become one of the most valuable companies in the world, surpassing Google, Microsoft, Wal-Mart, Disney et al?
    Sep. 30, 2010
    All Members
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  • Dell Support Fails at Providing a 360-Degree View

    Customer-Facing Employees Don’t Seem to Share Customer Context or Company Policy Information

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    Providing a 360-degree view of all your customer interactions to your customers is vital. But you also have to provide a 360-degree of your internal policies and processes to all customer-facing employees. Dell didn't do that with unhappy results.
    Sep. 9, 2010
    All Members
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  • What Can Damage Apple's Amazing Customer Experience and Brand?

    Network Congestion Will Be a Challenge Even to Steve Jobs

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    Apple always offers a great customer experience. Yet it has chosen partners who fall down on the job. And, as you can do more with Apple products, network congestion can make the experience less than ideal.
    Jun. 17, 2010
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  • The Adobe/Apple War

    Jon Seybold, Father of Desktop Publishing, Comments on the Apple/Adobe Feud

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    The father of desktop publishing, Jonathan Seybold, offers his personal perspective on the early relationship between Adobe and Apple, starting in the late 1970s.
    Apr. 20, 2010
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  • AIP UniPHY: Creating a Professional Social Network

    How the American Institute of Physics Is Creating Value Add for Its Members

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    How do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored.
    Mar. 4, 2010
    Strategies
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  • Building a Customer-Centric Company: Lessons Learned

    Advice to Customer Experience Executives from Aisling Hassell

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    Tips from the trenches on how to succeed as a Customer Experience executive.
    Jan. 21, 2010
    All Members
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