Crowdsourcing

  • Angie’s List Doesn’t Arm Its Front-Line Troops

    Don’t Ask for Customer Feedback if You Don’t Know What’s Going On

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    A recent customer experience with Angie’s List went wrong on many levels simply because the company representative didn’t know what was going on!
    Apr. 16, 2015
    All Members
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  • Zopa: Peer-to-Peer Lender Celebrates 10 Years

    Spawned a Global Multibillion Industry; Still Going Strong

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    Over 50,000 British consumers have invested in providing loans to over 100,000 British consumers and small business owners via Zopa since 2005. Lenders have provided £770,000 of their money to their peers, in exchange for an average return of 5 percent.
    Mar. 20, 2015
    Strategies
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  • Mobile Crowdsourcing Apps

    From Waze to Weather to Citizen Reporting and Beyond

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    Mobile crowdsourced information is very valuable, but there are different uses for real-time information versus user-generated content that becomes more valuable as it is aggregated, analyzed, and categorized.
    Oct. 3, 2013
    Strategies
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  • Peer-to-Peer Business Models

    Facilitating “Matchmaking” between Individuals for Fun and Profit

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    Lyft helps individuals who need a ride match up with people who have a car and want to earn a few bucks by giving them rides, a great example of a p2p business. Is there something in this p2p model for your company?
    Jul. 12, 2013
    Strategies
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  • DuckDuckGo Respects Our Privacy

    Fast, Simple Search with an Open Customer-Friendly Ecosystem

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    People who are concerned about online privacy are switching to search engine DuckDuckGo. Users are pleasantly surprised by, and engaged in, its rapid evolution.
    Jun. 28, 2013
    Strategies
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  • BuzzCar—Peer-to-Peer Car Rental

    Building a Platform for Participation for a “Peers Inc.” Business Model

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    Buzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model.
    Oct. 11, 2012
    Strategies
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  • Innovative Approaches to Big Issues

    Patterns and Take-Aways from BIF-8 (Business Innovation Factory’s Annual Confab)

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    BIF-8 was the 8th annual conference held in Providence, RI by the Business Innovation Factory. The format is story-telling punctuated with long networking breaks where random encounters are encouraged. Key themes: transform cities, healthcare, & society.
    Sep. 27, 2012
    All Members
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  • When and How to Embed Customer Co-Design into Your Projects

    What Customer Co-Design Options Fit Your Purview?

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    We have found at least six opportunities to embed customer co-design into the projects you’re already doing. Our recommendation? Use customer co-design early and often.
    Apr. 19, 2012
    Strategies
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  • Attensity Analyze and Attensity Respond

    Multi-Channel Monitoring, Analysis, and Interaction

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    Attensity Analyze and Attensity Respond provide multi-channel (social web and internal channel) monitoring, analysis, and interaction. Powerful, patented text analytics are the offerings’ key characteristic, strength, and differentiator.
    Mar. 1, 2012
    Technologies
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  • Salesforce Radian6

    Social Network Monitoring, Analysis, and Interaction

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    Radian6 is both a company—a division of Salesforce.com—and a social service platform that delivers social listening and interaction capabilities and, through the Radian6 Social Hub, integrates with Salesforce Service Cloud case and account management.
    Jan. 26, 2012
    Technologies
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  • RightNow Social Experience

    Monitoring, Analyzing, and Interacting in the Social Cloud

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    RightNow Social Experience is the social-service component of the RightNow CX suite. It delivers social listening and interaction capabilities and integrates seamlessly with the CX’s case, knowledge, and account management capabilities.
    Dec. 15, 2011
    Technologies
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  • Content Curation Evaluation Framework, Version 3

    What to Consider When Evaluating Content Curation Platforms for Marketing

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    Content curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community.
    Sep. 8, 2011
    All Members
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  • Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches

    Aggregage Uses Content Curation in an Online Advertising Business Model

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    Combine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation.
    Apr. 7, 2011
    All Members
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  • Why the Huffington Post Is Successful

    Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA

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    The Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content.
    Feb. 17, 2011
    All Members
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  • Why Quora Is Useful (and Addictive)

    Crowdsourced Q&A Community Builds a Knowledge Repository

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    Why is Quora a useful Q&A site for businesspeople and professionals and how should you use it?
    Feb. 3, 2011
    All Members
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  • Pandora: Delivering Personalized Internet Radio

    How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization to Improve Music Playlists

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    As is the case with many electronic publishing efforts, Pandora has merged the best of both worlds: a professional taxonomy with the wisdom of the crowds. Professional musicians categorize music, but people can vote on whether certain songs really belong.
    Jun. 10, 2010
    Strategies
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  • How Custom Product Design Can Spawn Customer-Centric Ecosystems

    How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

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    Three companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products.
    Jan. 7, 2010
    Strategies
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  • Local Motors

    Reinventing the Car Industry from the Outside In

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    Local Motors is a new American car company with an innovative approach: get customers to design cars, manufacture them locally, and let customers help assemble their own cars Build-A-Bear style!
    Oct. 23, 2009
    All Members
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  • Want Customer-Contributed Content?

    Make It Easy for Your Customers to Multi-Post

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    Do you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites.
    Sep. 1, 2009
    Strategies
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  • How Customer-Centric Visionaries Make Information Valuable

    Make Information Actionable and Connect People to People

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    Visionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable.
    Jun. 2, 2009
    Strategies
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