Customized, Personalized Products

  • Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand

    Best Practices from the MIT Smart Customization Seminar 2008

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    Why do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their own brands. They also love to personalize well-known brands.
    Jan. 8, 2009
    Strategies
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  • CustoMax: Platform & Ecosystem for Custom-Tailored Apparel

    A Journey from Mass-Produced to Smart Customization

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    CustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes.
    Jan. 8, 2009
    Strategies
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  • Making Team Innovation Work

    Learning from FIRST How to Inspire Inventors and Build an Innovative Culture

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    FIRST’s annual world robotics championship inspires kids to work together while competing, and to come up with innovative solutions to difficult challenges. There are lessons to be learned on how to inspire adults to innovate and cooperate.
    Apr. 30, 2008
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  • CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers

    Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing

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    Cohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
    Mar. 20, 2008
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  • Building Interactive Feedback into Your Products and Surrounding Services

    How Koko Fitness Enables Four Kinds of Interactive Feedback

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    How could your company benefit from building data gathering and interactive feedback into the products and services you offer? Learn how from Koko Fitness.
    Nov. 16, 2006
    All Members
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  • Customer Innovation Guide: Taking the Second Step

    Provide Customers with Tools to Use to Reach Their Outcomes

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    This guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers.
    Nov. 9, 2006
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  • OnStar

    Providing a Decade of Personalized Service for Safety and Convenience

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    OnStar, a leader in offering a personalized customer experience with its in-car safety and navigation systems, continues to enhance its offerings.
    Oct. 19, 2006
    All Members
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  • Outside Innovation at the BBC

    Q&A with Matt Locke, Head of Innovation, BBC New Media

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    As the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy.
    Oct. 5, 2006
    Strategies
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  • Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

    Launching a New Product Line Based on Customers’ Input

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    Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
    Sep. 28, 2006
    Strategies
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  • GE ColorXpress® Services

    Helping Customers Design Differentiated Products

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    By making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again.
    Sep. 21, 2006
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  • Enabling Customer Co-Design

    Using Customer Co-Design Tools and Innovation Toolkits

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    Here’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers.
    Aug. 10, 2006
    Strategies
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  • Customized, Built-to-Order Products

    Solutions that Are Configured by Me and Built for Me

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    When you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in.
    Aug. 10, 2006
    Strategies
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  • Making Outside Innovation the “Path of Least Resistance” in Your Organization

    A Blueprint for Harnessing Customer-Led Innovation

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    Organizations that are doing a great job of harnessing their customers’ creativity to fuel innovation have five practices in common. You can leapfrog your competition by taking these five steps.
    May. 11, 2006
    Strategies
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  • Koko Fitness

    Discovering Baby Boomers’ Health and Fitness Issues

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    Koko Fitness is a new start-up company that was designed from the outside in—starting with customers’ desired outcomes.
    Apr. 13, 2006
    All Members
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  • Introduction to Outside Innovation

    The Outside Innovation Imperative

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    The outside innovation process involves engaging with lead users and lead customers in a variety of roles to create new products, processes, and business models. There are 7 ways in which outside innovation differs from traditional innovation processes.
    Mar. 30, 2006
    All Members
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  • Democratizing Innovation

    Von Hippel’s New Book Stresses the Importance of Innovation by Lead Users

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    Eric von Hippel’s book, Democratizing Innovation, describes how to harness the inventiveness of your lead users to create breakthrough products.
    Aug. 18, 2005
    All Members
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  • Saving Customers’ Time: Master Customer Scenario® Design

    How National Semiconductor, Tesco, and Buzzsaw.com Use Customer Scenarios to Improve Customer Experience

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    Customer Scenario® Design is a technique that, when used well, will ultimately save your customers time and foster customer loyalty.
    Jun. 7, 2001
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  • The Customer Revolution

    How to Thrive When Customers Are in Control

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    In The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company.
    Jun. 1, 2001
    All Members
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