Vcommerce is introducing its Adaptive Commerce Platform, designed for mid-market brick-and-mortar retailers who want to develop a multi-channel presence on an outsourced, pay-as-you-go basis. The Adaptive Commerce Platform captures a retailer’s business rules and defines the operational processes at a granular, business-activity level. Nevertheless, it remains to be seen whether this firm is able to continue to build market momentum behind its e-commerce solution.