Let Customers Co-Design Your Solutions and Strategy
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Outside Innovation (hardcover)
How Your Customers Will Co-Design Your Company's Future
by Patricia SeyboldOutside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success. -
Customer Innovation Guide: Identify and Study Lead Customers
Have You Taken the First Step towards Customer-Led Innovation?
by Patricia SeyboldThis guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers. -
Customer Innovation Guide: Five Roles Your Customers Should Be Playing
How Engaged Are Your Customers in Shaping the Future of Your Business?
by Patricia SeyboldThis guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization. -
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
by Patricia SeyboldAs the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy. -
Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch
Launching a New Product Line Based on Customers’ Input
by Patricia SeyboldLandscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line. -
GE ColorXpress® Services
Helping Customers Design Differentiated Products
by Patricia SeyboldBy making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again. -
Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities
by Patricia SeyboldVibrant customer communities are a hallmark of businesses that lead in product and service innovation. Here are a few tips to nurturing and spawning online customer communities. -
Asterisk and Digium
Shaking Up the Telecom Industry by Harnessing Customers’ Creativity
by Patricia SeyboldThe Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation. -
Customized, Built-to-Order Products
Solutions that Are Configured by Me and Built for Me
by Patricia SeyboldWhen you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in. -
Enabling Customer Co-Design
Using Customer Co-Design Tools and Innovation Toolkits
by Patricia SeyboldHere’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers. -
Give Customers Important Roles to Play in Shaping Your Business
Natural Behaviors You Can Tap to Unleash Customer Innovation
by Patricia SeyboldOur research in customer innovation revealed that there are five distinct roles that passionate customers naturally adopt with respect to an organization whose products and services they care about. -
What Business Models Work in an Open Source World?
Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options
by Patricia SeyboldHow does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source. -
Bathing Your Organization in Real-Time Customer Context
Using Online Communities to Understand Customers’ Passions, Issues, and Needs
by Patricia SeyboldLearn how a number of consumer companies—Hallmark, Unilever, Kraft, RC2 and Charles Schwab—are using vibrant online customer communities to help them design and market their products. -
Muji
Engaging Customers to Help with Product Design
by Patricia SeyboldMuji—a well-known retail brand in Japan—has integrated customer input and suggestions into its core business operations. Muji encourages customers to submit product design ideas and to comment and vote on each others' ideas. -
Staples
Customers Help Bring a Customer Experience Promise to Life
by Patricia SeyboldStaples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about. -
Making Outside Innovation the “Path of Least Resistance” in Your Organization
A Blueprint for Harnessing Customer-Led Innovation
by Patricia SeyboldOrganizations that are doing a great job of harnessing their customers’ creativity to fuel innovation have five practices in common. You can leapfrog your competition by taking these five steps. -
Mozilla Firefox
Supporting Innovation and Choice by Moving Software to Open Source
by Patricia SeyboldFor anyone interested in understanding how to engage customers in co-designing a new product of any kind, the story of Mozilla Firefox provides some great best practices. -
National Instruments
A 30-Year History of Enabling Customer Innovation
by Patricia SeyboldNational Instruments fosters customer-driven innovation in many ways. -
Introduction to Outside Innovation
The Outside Innovation Imperative
by Patricia SeyboldThe outside innovation process involves engaging with lead users and lead customers in a variety of roles to create new products, processes, and business models. There are 7 ways in which outside innovation differs from traditional innovation processes. -
The History of Customer Scenario® Design
Co-Designed and Evolved with Customers
by Patricia SeyboldOur Customer Scenario® Mapping methodology was a long-term result of our first outside-in design session with customers, almost 20 years ago.
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